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Turning blog visitors into blog readers
  • Feb 22, 2021
  • 2 minutes

Turning blog visitors into blog readers

One of the most important things that you can understand when it comes to your blog and attracting readers is that there is a difference between people who are blog visitors and people who are blog readers. 

Blog visitors are people that are attracted to your blog for one reason or another and stick around to see what your blog is about. These people do not typically stick around for some reason or another, and after an initial visit, they may not return. 

Blog readers on the other hand are people that were attracted to your website for one reason or another and end up sticking around to participate. Blog readers are the individuals that are most likely to return to your blog, leave comments and participate in other ways.

So how do you turn your blog visitors into blog readers, guaranteeing that they will come back time and time again to participate in your blog and everything that it has to offer them? 

Here are some top tips for convincing your blog visitors to stick around, letting them know that it will be well worth their while to do so.

- Facilitate conversation in the comments section of each blog post. You can start things off by specifically asking for comments, or you could ask your readers “What do you think about this? Chime in!” By letting your visitors know that you are interested in reading what they have to say and that you welcome their participation, you will be inviting visitors to become long-time readers.

- Respond to every comment. Perhaps not every comment is going to deserve a response, especially not if you are simply receiving comments like “Good post, man.”, but if your visitors and readers have something notable to say, and they take the time to respond to your blog, then you should take the time to respond to those comments, letting your readers know that you care about what they have to say. This is one of the best ways to make sure that they keep coming back to talk with you.

- Finally, follow your readers back to their own blogs and comment on posts that are meaningful to you. Visitors that did not intend on necessarily returning may take it as a sign that you would like to keep talking, and it may prompt them to return. This is a great way to essentially invite your visitors back so that they can see the new posts that you have made. Perhaps this is just the trick to keep them coming back for more.

Turning blog visitors into blog readers really isn’t difficult. It is all about facilitating communication to keep them coming back wanting more, and showing them that your blog has value worth sticking around to participate in.

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