- Jun 28, 2021
- 2 minutes
Are videos the future?
Content creation is an excellent way to reach your chosen audience or potential customers to convey your message. A major way to create and portray your content is through videos. This venture of recording, reproducing, or broadcasting moving visual images is an acceptable way to reach your targeted audience and impact or influence them substantively.
Various types of video formats improve the efficiency and visibility of videos. Some of them include MP4, MOV, WMV, FLV, AVI, AVCHD (Advanced Video Coding High Definition), WebM, MPEG Transport Stream, QuickTime File Format, and Windows Media Video. The use of video is growing exceptionally. Individuals from across the world use video not only for business or knowledge purposes but also for entertainment and fun. Videos are content that encompasses all sorts of genres, suitable for all ethnic groups and age sectors.
Statistics have shown that 500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That's 30,000 hours of video uploaded every hour, and 720,000 hours of video uploaded every day to YouTube. This shows the use of video, which is prevailing at an extraordinary rate.
Videos are a way to create content as they are more engaging and impactful. Scrollers tend to stop and watch a video on social media platforms rather than read paragraphs of texts that require more focus and attention. Hence videos grab the viewer's attention much more quickly due to their convenient graphics and portrayal of visions.
Videos are a fine way to raise awareness about the prevailing problems and issues, such as social predicaments wrecking our society. One can share insightful knowledge and facts through videos to spread education and informative content, which help in learning and self-development.
Further, evident is that video is a type of content that businesses and entrepreneurs extensively use for marketing purposes. Video marketing and branding has unique effects on the company as it helps you connect with your clients more efficiently. Listed below are some constructive gains of video marketing;
- It humanizes your brand
- It increases engagement
- Videos improve your conversion rates
- Videos make your content more digestible
- More engagement
- More entertaining
- More fun
- Videos can better convey your products or services through visual display
Videos are a distinct type of content creation, and this industry is growing and blooming majestically. Evident is the fact that videos are the future. Numerous startups have construed apps and platforms that make it easy for users to create videos and visual content using their high-tech software and video-making tools.
A fine example of a video-making platform that significantly contributes to this industry is the Mumbai-based startup InVideo. This fine online platform offers a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). Since its launch at the end of 2017, it has aquired more than a million users from 195 countries who have created more than 2 million videos in over 75 languages.
With the launch of their mobile app, Filmr, they will now also make easy and quick video creation accessible to mobile users across the globe. This effective platform uses high technology comprising premium pro features and stock footages which the user creates an outstanding video. They are helping users create unique and engaging content through their compelling video-making platform.
Founded by Sanket Shah (CEO) and Harsh Vakharia, InVideo has boomed phenomenally in just four years. They work on a global level and have experienced staff. They have a total of 135 employees in 7 different countries who are all working remotely.
"Invideo - An easy to use video editing software for brands providing standardized results" , says, Jehaan I. Brand Manager, Times of India.