When it comes to any visual storytelling medium, having lush and emotive backgrounds and interiors for your characters to inhabit can add new life and dimension to your story. A well conceptualized, drafted and executed interior space can serve all kinds of vital storytelling functions; from establishing key settings, painting a fuller picture about the character or characters that use the space and helping to assert story critical themes, messages and moods.  This is a tutorial style class, where I'll walk you through the creation of an original interior space from beginning to end. In this class, we will start by considering the space and asking ourselves five key questions - the answers to these questions will be used throughout the creation of our interior space.  This class is specially for cartoonists, illustrators and animators that want to get a better handle on creating thoughtful interiors that help enrich their stories.  All music in this lesson is courtesy of DJ Quads: https://soundcloud.com/aka-dj-quads

English

Before your even pick up a pencil to start drawing, take the time to consider the space you’re drawing. Visualize it and think about what this room is used for, the size, furnishing and decor, etc.

Considering the Space

In this section we will create a rough, 2D map of the room which will serve as a guide for where all the furniture and other elements will go. This sketch will be very helpful when you start your final drawing.

Room Mapping

In this section we will rough out the major shapes of the room. Even with intricate drawings, it can be very helpful to break down a room to it’s core shapes before getting more detailed.


Blocking in the Shapes

Now that we have a map of our room to guide us and we’ve blocked the basic shapes, let’s go ahead and start drawing the room in pencil (digital or traditional, depending on your preference).

Drawing the Room

All room have furniture or other object that serve very specific functions, so let’s take time to consider what are the functional items that should be included in your room.

Adding Functional Objects

In this section we’ll take a closer look at the interior structure of the room you’re designing by adding in architectural details.


Architectural Details

Now that we have completed our pencils and cleaned up our drawing, let’s start inking our interior with traditional or digital inks (whichever you prefer).

Inking

Adding little personal touches to your drawing will help you (and others viewing your work) to forge a more emotional connection to the interior you designed.

Personalizing the Space

Now we’re going to add extra personality and dimension to our interior by implementing color, shading and highlights.

Adding Color, Shading and Highlights

Congratulations, you have reached the end of the course! Thanks for watching and please let me know if you have any questions. Best of luck on your creative journey!

Closing Thoughts

Concept Design: Designing Meaningful Interiors That Tell a Story

Illustrator and Cartoonist

Tier 2

Here you will make two projects to boost your portfolio while learning Sketch. Hope you enjoy this fast course for beginners!

Design with Sketch: Beginner to Pro in less than 2 hours!

UX designer

Other

Design

Error

Tier 1

Web Design

If you design your website well, people can find what they're looking for. Information Architecture is the discipline of organizing and labeling websites so that people can find sufficient information to take the desired action, that is, complete a sale or subscription, or provide lead information. Simply put, when you have good Information Architecture, visitors will be able to easily find the product they're looking for, along with the answers to any product question that may arise. It's easy to say, of course, but hard to do! Studies have found that as many as 50 percent of visitors can't even find the products they want to buy. By building a good Information Architecture, those frustrated shoppers are likely to become your satisfied customers.

Good Information Architecture begins by creating what is called the "Product Information Set" - the complete set of information needed by a customer to make a "buy decision." Of course, the information needed will vary from one customer to another due to differences such as job role, personality profile, where they are in the "buy decision" process, level of competition, sense of urgency, etc. The goal, however, is to cover every possible question and let the buyer decide what he or she needs.

There are several steps involved in building your Product Information Set. It's helpful to begin with a one-hour session involving the people in your organization who handle sales, phone calls, and e-mail. If possible, include some new, potential customers from outside the company.

Step 1. Build a Comprehensive List of Questions

Start by brainstorming all the possible questions that customers might ask when seeking to purchase one of your lead products. Your goal is to build a comprehensive set of questions, writing each question on a separate 3" x 5" card. Be sure to explore issues involving:

Anxiety and fears about the order process

Next, rank the importance of each card to the "buy decision." Each team member votes on a question's relative importance, labeling each one as "Crucial," "Helpful," or "Not Significant."

Next, note on each card all the webpages on which each question belongs, such as product information general, product information specific, thumbnail or full-size photo, FAQ, the home page, Alt tag, about us. Many questions will belong in several places. One question might be, for example: "What if the shirt doesn't fit?" You'd rank that question "crucial". No clothing customer would consider ordering without understanding the return policy. Therefore, you might want to address that question on the home page, the warranty page, in various FAQs, on the return policy page, and on each of the product pages. For sites with many products, this may sound like a huge undertaking. However, you typically only need to do it for each major product category, if that. Once you have filled out all the cards for a single category, you'll use many of the same questions for the other product categories. At that point, the process will go quickly.

With this brainstorming session done, begin to layout the pages for your site on sheets of paper, pasting the appropriate questions on every page on which they belong. Title and organize these pages logically according to your best guess. Fortunately, it's easier than it sounds. Now you have a set of pages with titles, each containing appropriate questions. Organize the pages in the order your "brainstormers" determined that each arises in the "buy decision." Be sure to include your "review/submit order" page (the final shopping cart page). Pay special attention to the details on this page to make sure you have a good, complete summary of the essential product information for the order.

With the product information set progressing - and assuming you've designed your navbar - the next step is to build a site map to match the page order you've determined. The site map is the visual representation of your site's Information Architecture, its "structural design." The hierarchy of the site map should match the navigation bar and its submenus. Group the products in a logical manner, such as shown in the example below. Consider using your brainstorming team to review the categories. Avoid naming product categories with jargon that may be unfamiliar to site visitors.

How to Measure the Effectiveness of your Information Architecture

Until you get objective users to review your site, you will inevitably make mistakes by (a) overlooking pieces of the product information set and/or (b) not placing them correctly. You can avoid such failures by verifying the effectiveness of your Information Architecture. Here are two approaches:

By far the quickest and most effective approach is direct user testing. Fortunately, more and more readers, committed to building a great user experience, are reporting back on how helpful even the simplest direct user testing can be. It's the only way you'll know for sure that your information set is complete. Fortunately, even the simplest direct user testing can be helpful. Sit down with about five people, one at a time, and ask each to find and purchase one of your products while discussing the experience out loud. 

If you are not ready for direct user testing, your alternative is to discover gaps in your product information set by monitoring customer e-mails and incoming phone calls. Query as many customers as you can about the site and listen carefully to the questions and comments they raise. Note that any question a customer raises may have several meanings.

The single best thing you can do to improve sales is to make products or services easy to find along with providing easy-to-understand information at the times and locations in the buying process that your customer might be looking for them. Improved Information Architecture will also cut customer service costs, reduce returns, and improve customer satisfaction. Time spent improving your Information Architecture is decidedly worthwhile, and will directly and positively affect your profits.

If you design your website well, people can find what they're looking for. Information Architecture is the discipline of organizing and labeling websites so that people can find sufficient information to take the desired action, that is, complete a sale or subscription, or provide lead information. Simply put, when you have good Information Architecture, visitors will be able to easily find the product they're looking for, along with the answers to any product question that may arise. It's easy to say, of course, but hard to do! Studies have found that as many as 50 percent of visitors can't even find the products they want to buy. By building a good Information Architecture, those frustrated shoppers are likely to become your satisfied customers.
 
The Product Information Set
Good Information Architecture begins by creating what is called the "Product Information Set" - the complete set of information needed by a customer to make a "buy decision." Of course, the information needed will vary from one customer to another due to differences such as job role, personality profile, where they are in the "buy decision" process, level of competition, sense of urgency, etc. The goal, however, is to cover every possible question and let the buyer decide what he or she needs.
There are several steps involved in building your Product Information Set. It's helpful to begin with a one-hour session&nbsp;involving the people in your organization who handle sales, phone calls, and e-mail. If possible, include some new, potential customers from outside the company.
 
Step 1. Build a Comprehensive List of Questions
Start by brainstorming all the possible questions that customers might ask when seeking to purchase one of your lead products. Your goal is to build a comprehensive set of questions, writing each question on a separate 3" x 5" card. Be sure to explore issues involving:
<ul>
 <li>Shipping and handling</li>
 <li>Anxiety and fears about the order process</li>
 <li>Company reputation</li>
 <li>Product features</li>
 <li>Maintenance</li>
 <li>Pricing</li>
 <li>Warranty</li>
 <li>Return policy</li>
</ul>
Step 2. Prioritize Your Questions
Next, rank the importance of each card to the "buy decision." Each team member votes on a question's relative importance, labeling each one as "Crucial," "Helpful," or "Not Significant."
 
Step 3. Information Placement
Next, note on each card all the webpages on which each question belongs, such as product information general, product information specific, thumbnail or full-size photo, FAQ, the home page, Alt tag, about us. Many questions will belong in several places. One question might be, for example: "What if the shirt doesn't fit?" You'd rank that question "crucial". No clothing customer would consider ordering without understanding the return policy. Therefore, you might want to address that question on the home page, the warranty page, in various FAQs, on the return policy page, and on each of the product pages. For sites with many products, this may sound like a huge undertaking. However, you typically only need to do it for each major product&nbsp;category, if that. Once you have filled out all the cards for a single category, you'll use many of the same questions for the other product categories. At that point, the process will go quickly.
 
Step 4. Lay Out the Webpages
With this brainstorming session done, begin to layout the pages for your site on sheets of paper, pasting the appropriate questions on every page on which they belong. Title and organize these pages logically according to your best guess. Fortunately, it's easier than it sounds. Now you have a set of pages with titles, each containing appropriate questions. Organize the pages in the order your "brainstormers" determined that each arises in the "buy decision." Be sure to include your "review/submit order" page (the final shopping cart page). Pay special attention to the details on this page to make sure you have a good, complete summary of the essential product information for the order.
 
Step 5. Site Map
With the product information set progressing - and assuming you've&nbsp;<a href="https://web.archive.org/web/20120102065522/http://www.wilsonweb.com/design/follansbee-nav-bar.htm">designed your navbar</a>&nbsp;- the next step is to build a site map to match the page order you've determined. The site map is the visual representation of your site's Information Architecture, its "structural design." The hierarchy of the site map should match the navigation bar and its submenus. Group the products in a logical manner, such as shown in the example below. Consider using your brainstorming team to review the categories. Avoid naming product categories with jargon that may be unfamiliar to site visitors.
 
How to Measure the Effectiveness of your Information Architecture
Until you get objective users to review your site, you will inevitably make mistakes by (a) overlooking pieces of the product information set and/or (b) not placing them correctly. You can avoid such failures by verifying the effectiveness of your Information Architecture. Here are two approaches:
 
1. Direct User Testing
By far the quickest and most effective approach is direct user testing. Fortunately, more and more readers, committed to building a great user experience, are reporting back on how helpful even the simplest direct user testing can be. It's the only way you'll know for sure that your information set is complete. Fortunately, even the simplest direct user testing can be helpful. Sit down with about five people, one at a time, and ask each to find and purchase one of your products while discussing the experience out loud.&nbsp;
 
2. Monitoring E-mail and Phone Calls
If you are not ready for direct user testing, your alternative is to discover gaps in your product information set by monitoring customer e-mails and incoming phone calls. Query as many customers as you can about the site and listen carefully to the questions and comments they raise. Note that any question a customer raises may have&nbsp;several meanings.
 
The single best thing you can do to improve sales is to make products or services easy to find along with providing easy-to-understand information at the times and locations in the buying process that your customer might be looking for them.&nbsp;Improved Information Architecture will also cut customer service costs, reduce returns, and improve customer satisfaction. Time spent improving your Information Architecture is decidedly worthwhile, and will directly and positively affect your profits.

Marketing manager

Information Architecture is the discipline of organizing and labeling websites so that people can find sufficient information to take the desired action.

How to design effective information architecture

When was the last time you thought about what you have to be grateful for? When was the last time you actually told yourself "I'm really grateful for (something in my life)"?

The temptation is to answer that you don’t have anything to be grateful for. Oh, come on ...! This isn’t going to be true at all, there will always be a few things that you can be thankful for having.

You are reading this article on some sort of electronic device and you have access to the internet. You have your vision to read it or you have your hearing to listen to it. Immediately, you have amazing reasons to feel grateful.

Your health is one, you should be glad that you wake up each morning ready and able to face the day. Some people struggle physically to do this. They may need help to get out of bed.

If you have a job, you should, of course, be grateful for it, even if it is one that you don’t like. The reality is that everyone has to do things that don't want to or like in life.

My parents are still alive and well. I'm so grateful for this. When I think about how grateful I am they are both still here, it makes me want to call them for a chat. This is what gratitude does. It helps us make more positive decisions.

It is very easy to fall into the pattern of not being happy, almost to the point of getting depressed.

Dwelling on what you don’t have is disastrous for our mental wellbeing.

If there is something that you want out of your life, it is up to you to go out there and get it. If you are not in a relationship why not? Be honest here, you can’t expect to meet someone if you stay hidden at home all the time.

Negative thinking is not healthy at all and can lead to severe depression and worse.

I've heard it said that we must learn how to swap negative thoughts for more positive ones. However, I don't agree this is always a good idea. Why? Because if you are angry, you should let yourself be angry. That angry feeling will go away. I do believe it's a good idea to think of other things if you are angry. This is when gratitude comes into play. An example is if there is a long queue for something. You're in a rush. There's nothing you can do but wait. Rather than get angry, could you use the time to do or think about something? You could write a little hello text to someone who you are grateful to have in your life. You could think of all the things you are queuing up to buy and be grateful that can buy them.

Each morning when you get up to remind yourself of at least one thing that you are grateful for. It can also be helpful to use positive affirmations to help you stay in a positive mindset.

Gratitude in the morning = an awesome day

Remember it is your choice and no one is stopping you from making changes to your life.

It turns out that life is what you make it, how are you going to proceed with yours from now on?

You can check out my course in My Grinfer profile.

If there are no courses available, hold tight, they’ll be with you soon!

When was the last time you thought about what you have to be grateful for? When was the last time you actually told yourself "I'm really grateful for (something in my life)"?
The temptation is to answer that you don’t have anything to be grateful for. Oh, come on ...! This isn’t going to be true at all, there will always be a few things that you can be thankful for having.
You are reading this article on some sort of electronic device and you have access to the internet. You have your vision to read it or you have your hearing to listen to it. Immediately, you have amazing reasons to feel grateful.
Your health is one, you should be glad that you wake up each morning ready and able to face the day. Some people struggle physically to do this. They may need help to get out of bed.
If you have a job, you should, of course, be grateful for it, even if it is one that you don’t like. The reality is that everyone has to do things that don't want to or like in life.
<figure> </figure>
My parents are still alive and well. I'm so grateful for this. When I think about how grateful I am they are both still here, it makes me want to call them for a chat. This is what gratitude does. It helps us make more positive decisions.
It is very easy to fall into the pattern of not being happy, almost to the point of getting depressed.
Dwelling on what you don’t have is disastrous for our mental wellbeing.
If there is something that you want out of your life, it is up to you to go out there and get it. If you are not in a relationship why not? Be honest here, you can’t expect to meet someone if you stay hidden at home all the time.
<figure> </figure>
Negative thinking is not healthy at all and can lead to severe depression and worse.
I've heard it said that we must learn how to swap negative thoughts for more positive ones. However, I don't agree this is always a good idea. Why? Because if you are angry, you should let yourself be angry. That angry feeling will go away. I do believe it's a good idea to think of other things if you are angry. This is when gratitude comes into play. An example is if there is a long queue for something. You're in a rush. There's nothing you can do but wait. Rather than get angry, could you use the time to do or think about something? You could write a little hello text to someone who you are grateful to have in your life. You could think of all the things you are queuing up to buy and be grateful that can buy them.
Each morning when you get up to remind yourself of at least one thing that you are grateful for. It can also be helpful to use positive affirmations to help you stay in a positive mindset.
 
Gratitude in the morning = an awesome day
 
Remember it is your choice and no one is stopping you from making changes to your life.
It turns out that life is what you make it, how are you going to proceed with yours from now on?
You can check out my course in My Grinfer profile.
 
If there are no courses available, hold tight, they’ll be with you soon!
Stay Amazing!
Marie
<figure>&nbsp;</figure>

English Teacher and Personal Fitness Trainer

There is no doubt that you've heard the saying “life is what you make it”. Could this expression be true? To enjoy your life to the max,  you need to appreciate it for what it is. 

Life is What You Make it

Making your site more persuasive will convert more visitors into customers. Being persuasive is not about manipulating shopper behaviors through mystical tricks or convincing visitors to do something contrary to their desires. It's about using the science of psychology (specifically, persuasion psychology) to understand behaviors, meet needs, and motivate potential customers to act. When we understand the inner workings of behavior, we are better able to satisfy our customers and, in turn, improve our bottom line.

We'll start with a short quiz to challenge you. These questions explore five important persuasion principles and how they apply to webpage design:

If I receive two similar offers - one presenting a discount and the other offering a free product - which offer is more likely to capture me as a customer?

Which will convert more customers: a single screen with 12 questions or 3 screens with 4 questions each?

I am a medium-size business owner looking to hire a consultant to help grow my business. Am I more likely to hire a consultancy with a client list of Microsoft, Citrix, and Adobe or one lacking these "name" clients, but including smaller clients, some of which I recognize?

I am at the library and in a big rush to get to an appointment. I have a document I need to copy and there is a long line waiting to use the copier. What simple behavior is more likely to get me to the front of the line?

How important is the "look" of your home page in establishing credibility and therefore converting more visitors into customers?

Take a couple of minutes to formulate your answers. Now let me explain the correct answers.

With regard to quiz question 1, we are more likely to feel obligated for the free product than we are for the discount. The principle of reciprocation is a powerful and well-documented one. Some persuasion psychologists believe that we are genetically hardwired, possibly as part of our group survival skills, to feel an obligation to reciprocate to someone who "gives" us something. Furthermore, the higher we perceive the value of the gift, the greater the obligation we feel. Any time you can give visitors something of value, your chances increase of converting them into becoming customers. In one study on the sale of raffle tickets, people who received a can of Coke, without obligation, bought twice as many raffle tickets as those who did not. When visitors accept something of value, they naturally feel an obligation to you. Take opportunities to give free items to your prospects. A discount appears to be a gift of sorts, but it may not be as effective as a "real" gift.

The answer to question 2 on how many screens the questions are spread over is likely to be three screens. However, for this to happen the screens must feel efficient and the first screen must be easy to complete with minimal anxiety. The applicable persuasion psychology principle is the "commitment" principle. It says that once we have engaged and started down a path, we are far more likely to continue along the path and believe in a positive outcome than we were before we took the first step. If you arrive at a form which is long and complex, even though it is a single-page form, you are less likely to fill it out, than a form that is easy to complete and with the simple steps clearly outlined. If you design a site that moves shoppers easily through the screens in a form, the likelihood of conversion goes up. Before you break up your forms in an attempt to increase conversions, however, make sure to address the product and vendor information needs as well as usability. 

In question 3 we see a piece of the "social proof" principle in action. It is impressive to see big-name clients. However, we are more likely to engage a consultancy that has successfully worked with clients similar to us, than clients far outside our business model. We want to join a happy herd we can identify with and fit into. We want the herd to be successful enough to demonstrate that we too can become successful members. In other words, we want to know that a consultancy has helped clients like us. When sharing a list of your clients, including a range of clients, large and small, and from different industries, if appropriate. When communicating directly with prospects, look for opportunities to demonstrate your success with customers they hope to emulate.

Social psychologists have studied this exact scenario as described in quiz question 4. Two groups of "line cutters" were tasked with this problem: one group approached and asked courteously if they could cut the line, and were allowed in 60% of the time. The second group approached and asked courteously if they could cut the line, but added the statement, "because I'm in a rush." They were allowed in 94% of the time. Whenever we ask for something online, be it personal information, assistance, or a commitment to buy, providing a "because" statement is likely to improve results. "Because statements" can have a positive impact. I believe part of the reason they succeed is that you are demonstrating that you care enough about the other party to make the effort to give a reason.

47% of visitors decide upon a site's credibility based upon the professionalism of the site appearance. Spelling errors, formatting errors, amateurish graphics, poor navigation, and unfamiliar labels and behaviors all drive traffic away and make it harder for you to convince visitors of your reliability as a vendor. Your home page's appearance is key to your success. Make sure that it represents your best side. Buying is far more of an emotional decision than most people think. Buyers like to think of themselves as logical, price driven, and practical. The reality is that we shop until we reach a "comfort" level; then we buy. By addressing good usability and persuasive design, you will help your visitors find that comfort level because you will be perceived as someone with whom they want to do business. By understanding and integrating these persuasion principles, you will see your conversions increase.

Making your site more persuasive will convert more visitors into customers. Being persuasive is not about manipulating shopper behaviors through mystical tricks or convincing visitors to do something contrary to their desires. It's about using the science of psychology (specifically, persuasion psychology) to understand behaviors, meet needs, and motivate potential customers to act. When we understand the inner workings of behavior, we are better able to satisfy our customers and, in turn, improve our bottom line.
 
We'll start with a short quiz to challenge you. These questions explore five important persuasion principles and how they apply to webpage design:
 
<ol>
 <li>If I receive two similar offers - one presenting a discount and the other offering a free product - which offer is more likely to capture me as a customer?</li>
 <li>Which will convert more customers: a single screen with 12 questions or 3 screens with 4 questions each?</li>
 <li>I am a medium-size business owner looking to hire a consultant to help grow my business. Am I more likely to hire a consultancy with a client list of Microsoft, Citrix, and Adobe or one lacking these "name" clients, but including smaller clients, some of which I recognize?</li>
 <li>I am at the library and in a big rush to get to an appointment. I have a document I need to copy and there is a long line waiting to use the copier. What simple behavior is more likely to get me to the front of the line?</li>
 <li>How important is the "look" of your home page in establishing credibility and therefore converting more visitors into customers?</li>
</ol>
Take a couple of minutes to formulate your answers. Now let me explain the correct answers.
 
1. Principle of Reciprocation
With regard to quiz question 1,&nbsp;we are more likely to feel obligated for the free product than we are for the discount.&nbsp;The principle of reciprocation is a powerful and well-documented one. Some persuasion psychologists believe that we are genetically hardwired, possibly as part of our group survival skills, to feel an obligation to reciprocate to someone who "gives" us something. Furthermore, the higher we perceive the value of the gift, the greater the obligation we feel. Any time you can give visitors something of value, your chances increase of converting them into becoming customers. In one study on the sale of raffle tickets, people who received a can of Coke, without obligation, bought twice as many raffle tickets as those who did not. When visitors accept something of value, they naturally feel an obligation to you. Take opportunities to give free items to your prospects. A discount appears to be a gift of sorts, but it may not be as effective as a "real" gift.
 
2. Principle of Commitment
The answer to question 2 on how many screens the questions are spread over is likely to be three screens. However, for this to happen the screens must feel efficient and the first screen&nbsp;must&nbsp;be easy to complete with minimal anxiety. The applicable persuasion psychology principle is the&nbsp;"commitment" principle. It says that once we have engaged and started down a path, we are far more likely to continue along the path and believe in a positive outcome than we were before we took the first step. If you arrive at a form which is long and complex, even though it is a single-page form, you are less likely to fill it out, than a form that is easy to complete and with the simple steps clearly outlined. If you design a site that moves shoppers easily through the screens in a form, the likelihood of conversion goes up. Before you break up your forms in an attempt to increase conversions, however, make sure to address the product and vendor information needs as well as usability.&nbsp;
 
3. Principle of Social Proof
In question 3 we see a piece of the "social proof" principle in action. It is impressive to see big-name clients. However,&nbsp;we are more likely to engage a consultancy that has successfully worked with clients similar to us, than clients far outside our business model. We want to join a happy herd we can identify with and fit into. We want the herd to be successful enough to demonstrate that we too can become successful members. In other words, we want to know that a consultancy has helped clients&nbsp;like us. When sharing a list of your clients, including a range of clients, large and small, and from different industries, if appropriate. When communicating directly with prospects, look for opportunities to demonstrate your success with customers they hope to emulate.
 
4. Principle of Explanation
Social psychologists have studied this exact scenario as described in quiz question 4. Two groups of "line cutters" were tasked with this problem: one group approached and asked courteously if they could cut the line, and were allowed in 60% of the time. The second group approached and asked courteously if they could cut the line, but added the statement, "because I'm in a rush." They were allowed in 94% of the time. Whenever we ask for something online, be it personal information, assistance, or a commitment to buy,&nbsp;providing a "because" statement is likely to improve results. "Because statements" can have a positive impact. I believe part of the reason they succeed is that you are demonstrating that you care enough about the other party to make the effort to give a reason.
 
5. Principle of Credibility
47% of visitors decide upon a site's credibility based upon the professionalism of the site appearance. Spelling errors, formatting errors, amateurish graphics, poor navigation, and unfamiliar labels and behaviors all drive traffic away and make it harder for you to convince visitors of your reliability as a vendor. Your home page's appearance is key to your success. Make sure that it represents your best side. Buying is far more of an emotional decision than most people think. Buyers like to think of themselves as logical, price driven, and practical. The reality is that we shop until we reach a "comfort" level; then we buy. By addressing good usability and persuasive design, you will help your visitors find that comfort level because you will be perceived as someone with whom they want to do business. By understanding and integrating these persuasion principles, you will see your conversions increase.

Making your site more persuasive will convert more visitors into customers. Being persuasive is about using the science of psychology to understand customer behaviors.

How to make your site more persuasive

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