👩🏫 Expert, Business Consultant
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Beatrice Lugano - Business Consultant
After studying Graphic Design and Advertising at NaBa Milan, in 1998 Beatrice joins the family business first as assistant then as junior photographer in her parents’ photography studio. There, she is responsible not only for the practical photographical shooting, but also for the production and creative direction of commercial catalogues mainly for sports apparel and underwear. The studio is among the most innovative in Italy and one of the first embracing digital technology at the end of the ’90, Beatrice becomes testimonial of worldly renown camera brands (Nikon, Canon, Hasselblad) and is testimonial for Apple for their software for professional photographers Aperture. She teaches various classes in digital photography and photo retouching and demonstrates the functioning of digital cameras at Università Statale di Milano, Chamber of Commerce Milano, in various events organised by Category Associations (CNA), participates at Toscana Foto Festival and to Orvieto Fotografia with a workshop about digital photography used in fashion. After the abrupt passing of her dad in 2006, Beatrice closed the studio in 2008 and became the general coordinator of a well renown model agency. The calling for a different environment started to become more and more strong, she decided to quit the Fashion Industry and started to work as Graphic Designer for the Esoteric Publisher and Bookstore “Gruppo Anima”. She had the incredible opportunity to meet closely international thought leaders, therapists, energy workers and philosophers, learning the best and aligned marketing strategies to promote the transformative niche. In 2009 – 2011 she attends the Counseling School Academy of Lights, Awareness and Arts with the specialisation in Aura-Soma® (Color Therapy) and Metaphysics. She learns about shamanic practices of the Native American tradition and about Family Constellations. In 2014 after graduating with a Master in Life Coaching at Accademia della Felicità she opens her own Branding Business to support coaches, therapists and healers having a cohesive image and communication. In 2017, she becomes Soul Journeys® Akashic Records Practitioner and then Trainer and she integrates these incredible technique into her daily work with her clients and opens her consulting practice to international audience. She is a certified Heal Your Money Story Practitioner.