Social Media Influencer: Influence Consumer Buying Habits |

Social Media Influencer: Influence Consumer Buying Habits

By Davida Shensky, Career and Personal Development Strategy Coach

Language: English

This course is for you

A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An influencer has the tools and authenticity to attract many viewers consistently and can motivate others to expand their social reach.

The Job description of social media influencers works with brands to help them gain more publicity. As someone whom their followers trust and admire, they have the credibility and reach to promote brands they are passionate about – in a convincing and relatable way.

7 Steps to Become a social media influencer

Select Your Niche Before you start on your path to becoming an influencer, you need to first select your niche. You need to choose a niche that you are interested in and can consistently create content about. You should also have some level of expertise in the field to be able to establish yourself as an influencer. As an influencer, you will have to research and post content in your chosen interest area. So, it is important to choose something you’re passionate about and will enjoy spending your time on. Whether you love cooking and trying new recipes or are interested in DIY crafts, you need to find your calling. You could also select a combination of 2-3 interests, but don’t make it too broad. Optimize Your Social Media Profiles Once you have chosen your niche, the next step is to select your preferred social media platforms and create/optimize your profiles. Most influencers are popular on only one or two social media platforms. So, it is best to focus your efforts on only 1-2 channels. Once you have selected your channels, you need to either create new profiles or optimize your existing ones. Here are some of the things you can do to optimize your profiles: Switch to a Business Account If you intend to become an influencer, you need to switch to a business account as that opens up a lot more options. Most platforms like Instagram, Twitter, and Facebook have the option to create a business account in the profile settings. Create an Engaging Bio Your bio is the first thing someone sees when they visit your profile and is therefore an important part of making a great first impression. Your bio should be able to tell your story in an engaging manner. It should also provide all pertinent information about you like your full name, location, contact details, and areas of expertise. Add a Profile Pic and Cover Photo You also need to add a profile pic and a cover photo for your profile as they are also important components of your personal brand identity. People often recognize a social media profile by the profile picture, so you need to carefully select a picture. Also, make sure that your face is clearly visible and the picture quality is good. Understand Your Audience Before you start creating content and posting on social media, you need to understand your target audience. Influencers have sway over their audiences and strong connections with them. That’s due to the fact that they don’t cater to everyone, but only those with similar interests in the same niche. To become an influencer, it is important that you know who you’re targeting and then do it well to build a loyal follower base. To understand your audience, you can first start by analyzing your current follower base to get insights into their demographics and interests.

Our target audience are those who want to be social media influencers and entrepreneurs who want to market their business online with social media

This course includes information on:

How to write and use content to influencer buyers buying habits

Which industries use social media influencers

How to find your niche market in an industry

How to let your consumers learn to know, like, and trust you

Course overview - 36

  • Establish Your Niche Market

  • Personal Care/Cosmetic Industry Hair Care Niche

  • Health and Wellness Industry

  • Consumer Goods

  • Technology Industry

  • Virtual Reality

  • Optimize Your Social Media Platform

  • How the Entertainment Industry Benefits from Social Media

  • How Real Estate is Influenced by Social Media

  • How Marketing is Influenced by Social Media

  • How Restaurants are Influenced by Social Media

  • How Education is Influenced by Social Media

  • Ways to Find Your Target Audience

  • Conduct Market Research

  • Understand Purchase Path and Pain Points

  • Know your Existing Customers

  • Employ Multi-segment (differentiated) Marketing

  • Don't Cast a Net with a Broad Reach

  • Create Relevant Valuable Content

  • Be Authoritative

  • Be Informative and Comprehensive

  • Be Readable

  • Have a Point of View

  • Give Satisfaction

  • Types of Content to Post on Consistent Basis

  • Content to Entertain

  • Content to Educate

  • Content to Inspire

  • Content to Convert

  • Tips For Consistent Posting On Social Media

  • Be Authentic

  • Authentic Photos

  • Cultivate an Attitude of Genuine Pleasure in other People’s Pleasure

  • Be Clear About What You’re Using Social Media For

  • Pair Self-Promotion with Expressing Gratitude to Others

  • Keep a Balance Between Personal Sharing and Sharing Things that are Interesting, Useful, or Humorous

Meet your instructor

Davida  Davida
Davida ShenskyCareer and Personal Development Strategy Coach
I help business owners use Digital Marketing to build an online presence and put together systems to grow your business online. Career and Personal Development Strategy Coach