SaaS as a business - 101a - Startup beginnings

By Lex Aaric, Consultant & Story Teller

2.5
Language: English

This course is for you

Do you want your (startup) SaaS to live?

If you’re a more technical (or financial) SaaS owner, at launch date you’re coming to the point where you need to be able to tell your potential buyers “what your SaaS will do for them”.

If you can’t do that, then your SaaS will most likely die. Because the ROI (profit) on paid ads to directly recruit users, is normally abysmal. So what else can you do?

So “SaaS as a business 101a - Beginnings” is a micro “marketing” course, designed to make you pause from being a developer and seeing the art in your code, to being a business owner, marketer and entrepreneur, who can tell the story of their creation...

Over 10 modules of 1 to 16 minute videos, I’m going to make you 3 promises. And at the end I’m even going to directly summarise those answers I have given you, to enable you to deploy them.

The 3 SaaS as a business promises are;

1] The marketing mind shift - that you need to take market share, expand 10X~100X, beat your competitors & reduce copycat rivals.

2] The FATAL flaw to avoid - or you will ALWAYS struggle, feel exhausted & be defeated.

3] One enabling concept - to reduce advertising costs, increase profits, scale & exit easier.

There’s even a printable WORKSHEET for you to map out the plan I have given you thus far.

THE DIFFERENCE WITH A SaaS STARTUP BUSINESS:

A SaaS is a very attractive continuity business because once created it is largely autonomous and the client demands are well managed. The perceived value of software and the moderate barrier to entry also make it an appealing opportunity. But the reality is that too many SaaS businesses never get enough clients to survive, as more and more rivals copycat on others success and soon flood the market, undercutting on price. Also attrition is a huge issue, with members soon leaving if they are seldom using it and seeing monthly bills.   So what is the answer to creating a longevity SaaS that is easy to market and where clients want to stay?

Getting sufficient users to know about your SaaS, to use your demo or trial and to convert to paying users, is not as simple as it should be.

In SaaS as a Business -101a - beginnings, you’ll discover the practical ways to create the right SaaS, with the right outlook and the core concepts to creating a longevity SaaS that will fly.

In this first micro course, we de-mystify three core pillars;

1] The one marketing mind-shift that will enable you to; Take Market Share, Expand 10~100 X, Beat competitors, Reduce copycat rivals.

2] The FATAL flaw that you must avoid; Or you will ALWAYS struggle, feel exhausted & defeated.

3] The one concept that will enable you to; Reduce ad costs, Increase profits, Scale & Exit easier.

Without this essential base framework, you’ll most likely always struggle to create a thriving SaaS.

See you on the inside.

Peter

Course overview - 11

  • 001 - THE SaaS LEARNING PROMISES

  • 002 - WHAT IS A SaaS ?

  • 003 - SaaS AS A VENDOR

  • 004 - BEHIND SaaS PROMOTION

  • 005 - AVOIDING MARKETING BATTLESHIPS AND RIVALS

  • 006 - THE SaaS SALVATION

  • 007 - THE RIGHT SaaS CLIENTS

  • 008 THE RIGHT SaaS QUESTION

  • 009 - My SaaS EPIPHANY

  • 010 - THE SaaS PROMISES ROUNDUP

  • 011 - SaaS WORKSHEET 1

Meet your instructor

Lex Lex
Lex AaricConsultant & Story Teller
Most marketers talk about copywriting and funnels. I talk about stories because I've found that the best marketing comes from creating an emotional connection with your audience by telling them your own story. Whilst storytelling involved copywriting and funnels, they are more about the science of optimisation. Meanwhile the story is the basis and reason for any connection in the first place and beyond. Your story will help you to reach better clients and to keep them longer. To increase your customer satisfaction and increase your Life Time Value (LTV). As markets become more and more over crowded and barriers to entry continue to erode, it's your story that will keep you going. This is my fifth decade in business now. That's my story, what's yours?