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Product Management - how to get a "user first" thinking

By Patrick Schad, Product Manager

5.0
Language: English

This course is for you

This course is dedicated to product managers who want to build software products users love.

Product Management has become central to starting a venture, entrepreneurship, innovation and certainly, product management as a role within the different companies - no matter the size. This is not just a normal product management course. This course is unique, since the focus is on the user and how you can get a user first mindset. It is about solving problems, identifying needs and to simply make the life of your users easier. What do the most successful companies have in common? They have truly mastered the user-centric approach to developing their products. And that is exactly the goal of this course. I will share many examples, tools, frameworks, methods, processes, how-to’s, and lessons learned which you can leverage within your daily life. Based on practical insights, you will get a full picture about your role as a product manager, as well as on the whole product lifecycle from identifying and assessing an opportunity, conducting market research, creating and designing your product, the whole management of the development process and launch of your product, data management, tasks during the go-live of your product, and, certainly, pitching your product. Furthermore, each chapter consists of exercises. In addition, the goal of this course is not to describe each and every aspect in detail, but to equip you with the necessary insights, tools, methods, and frameworks in order to create products user love.

By signing-up for this course, you will get a free issue of an eBook with more than 480 pages (delivered in a larger format for better readability and has therefore 249 pages, but 100% same content), which is based on all the topics mentioned in this course incl. an additional file with key takeaways. Furthermore, you will find 92 additional external resources attached to the corresponding lectures.

With main focus on the software industry, this course is a perfect fit for people who want to become a product manager, who are new to the role of a product manager, seasoned product managers who want to understand more about user focus, as well as entrepreneurs. In addition, you will find some differences between a product manager in a start-up and a corporate world.

I’m sure you gain a lot of learnings throughout this course with practical insights and tools you can incorporate in your daily life as a product manager, but also to improving your interpersonal skills in a professional as well as private life. This content is based on my more than 20 years of professional experience in creating more than 100 software products and new business models within a corporate world and as an entrepreneur, as well as insights I gained in more than 200 go-lives. I wish you a lot of fun and look forward to get in touch with you!

I want to see you, building great products your users love!

Course overview - 70

  • Introduction to the course

  • Introduction - What is Product Management?

  • Product Manager - Introduction

  • Product Manager - Understand your role

  • Product Manager - Lifelong learning

  • Product Manager - Find your industries & markets

  • Product Manager - Wrap-up

  • Product Vision & Strategy – Understand the Product Lifecycle

  • How to assess an opportunity - Introduction

  • How to assess an opportunity - "I have an idea"

  • How to assess an opportunity - Be an entrepreneur

  • How to assess an opportunity - Problem and solution space

  • How to assess an opportunity - Design thinking

  • How to assess an opportunity - User research and principles

  • How to assess an opportunity - Who is your user?

  • How to assess an opportunity - What are the jobs to be done?

  • How to assess an opportunity - Wrap-up

  • How to validate a market - Introduction

  • How to validate a market - Market size

  • How to validate a market - How to conduct market research

  • How to validate a market - Who are your competitors?

  • How to validate a market - Technological advancements

  • How to validate a market - Wrap-up

  • Create and design your product - Introduction

  • Create and design your product - What are the constraints?

  • Create and design your product - How to prototype - design - UI & UX?

  • Create and design your product - How to prototype - your Proof of Concept?

  • Create and design your product - How to validate with users?

  • Create and design your product - How to think big, start small, learn fast?

  • Create and design your product - How to scale your product?

  • Create and design your product - How to localize your product?

  • Create and design your product - How to identify risks?

  • Create and design your product - Wrap-up

  • Managing the development process & launching your product - Introduction

  • Managing the development process & launching your product - What are the differences between iteration and innovation?

  • Managing the development process & launching your product - How to get stuff done?

  • Managing the development process & launching your product - Epic, User Story, Task

  • Managing the development process & launching your product - How to define your minimum viable product?

  • Managing the development process & launching your product - How to estimate the effort to build your solution?

  • Managing the development process & launching your product - How to create a product backlog?

  • Managing the development process & launching your product - How to prioritize?

  • Managing the development process & launching your product - How to test your solution and assure quality?

  • Managing the development process & launching your product - How to launch your product?

  • Managing the development process & launching your product - The myth behind fail fast

  • Managing the development process & launching your product - How to validate a new functionality - A/B testing and multivariate testing?

  • Managing the development process & launching your product - The importance of user assistance

  • Managing the development process & launching your product - Product economics

  • Managing the development process & launching your product - Distribution / go-to market

  • Managing the development process & launching your product - Pricing strategy and business model

  • Managing the development process & launching your product - How to create marketing and sales material?

  • Managing the development process & launching your product - Roadmap

  • Managing the development process & launching your product - Wrap-up

  • Data Management - Introduction

  • Data Management - Why is data strategy important?

  • Data Management - What are the differences between quantitative and qualitative data?

  • Data Management - How to define relevant metrics and how to measure it?

  • Data Management - Wrap-up

  • Your product is live - Introduction

  • Your product is live - How to get and incorporate feedback from internal and external stakeholders?

  • Your product is live - Maintenance

  • Your product is live - Support

  • Your product is live - Development Operations

  • Your product is live - Wrap-up

  • Pitch your product - Introduction

  • Pitch your product - How to define a value proposition?

  • Pitch your product - Storytelling

  • Pitch your product - How to pitch your solution?

  • Pitch your product - Wrap-up

  • Bonus - Stay hungry

  • Bonus - How to come up with great ideas?

Meet your instructor

Patrick Schad
Patrick SchadProduct Manager
More than 20 years experience in professional software development and technology services as a Product Manager, Product Owner, and Entrepreneur. Managed over 200 successful go-lives, more than 150 different products and introduction of 4 new business models. Finalist of 'SAP Hasso Plattner Founders Award' - highest employee recognition within SAP. Product Management Experience in defining/ developing & launching products and technologies. Driving product vision, roadmaps, go-to-market strategy and design discussions. Experience in working with cross-functional teams (engineering, UX/ UI, Sales, Customer Support, Finance, Marketing, Legal) and within a multi-stakeholder setup. Execution of Product Planning and Development. Translating business requirements into technical solutions. Close collaboration with customers and partners. Experience in Product Operations incl. monitoring, response to customer feedback, continuous improvement and business growth. Executed several demos and presentations on stage and on customer side incl. C-Level executives. Leading diverse und multi-cultural team. Track record in building products from scratch to a successful solution. Business Experience in defining unit and product strategy as well as roadmaps. Creation of several business cases which lead to successful products. Worked as COO incl. budget and headcount relevant topics as well as program management activities. Development Developed several web applications and apps for Android and iOS, also with Augmented Reality capabilities. Hands-on experience in machine learning frameworks, build/ train/ measure & update machine learning models, NLP, Chatbots, and computer vision. Education MBA with focus on International Business BSc in Information Systems