Navigating an Unconventional Career Path

By Brian Honigman, Marketing Consultant, NYU Adjunct Professor

Language: English [CC: English]

This course is for you

Thinking of going freelance or investing time in a side project? It’s hard to know where to start as full-time jobs are the type of work we’re most familiar with as other options get glossed over. This class is a realistic and modern exploration of building an unconventional career.

Join Brian Honigman, a freelancer for six years and counting, in this course on how to achieve your career goals as a professional interested in operating outside the nine to five, whether that’s investing time in a side-hustle, becoming a full-time freelancer or starting your own business.

Diving into a non-conventional career can be challenging for many as there’s less certainty about which direction to take and why as compared to a traditional, full-time role that often provides a clearer path for progression either outlined by a company or your supervisor.

To succeed in an unconventional career path, you’ll learn how to:

  • Identify your career goals. More flexibility? More creative work? You get to decide.
  • Take on projects and new opportunities based on your existing skills and experience.
  • Find and analyze different career paths outside the nine to five that are right for you.
  • Diversify your work portfolio to take on more than one work opportunity at a time.
  • Organize the projects, gigs, and clients you’re working with to align with your preferences.
  • Get paid to do work that pays the bills, provides stability and helps fulfill you creatively.
  • Promote yourself without feeling icky to ensure the right people know how to hire you.
  • Network with the right people that can help open doors and offer support.

Whether you’re a first-time freelancer or have a thriving side hustle, by the end of this class you’ll learn how to take on the work arrangement you’ve always wanted or maybe a path you didn’t know existed, succeed financially and above-all, gain more freedom by defining career success on your own terms.

Course overview - 9

  • Why Work Outside the 9-5?

  • Start with Your Existing Skills and Work Experience

  • Career Paths in Freelance Work

  • Diversifying Your Workload

  • Set Clear Terms For Each Project

  • Getting Paid

  • Promoting Your Expertise

  • Networking: Finding Clients, Freelance Friends, and Mentors

  • Sustainable Freelancing: Craft a Long-Term Career

Meet your instructor

Brian Brian
Brian HonigmanMarketing Consultant, NYU Adjunct Professor
Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around content marketing, social media and more. Brian is an adjunct professor at New York University's School of Professional Studies, an instructor at LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People Magazine, Thomson Reuters, the Weather Company, Asana, Sprout Social and others.