By The Expert Academy, Course Creator

Marketing Strategies For Business Success

Language: English
All Levels

Course description

In a world of increasing customer expectations, huge choice, and greater transparency, marketing is getting tougher, and it’s the businesses that are taking a proactive approach that are the ones who are winning. In this training course, Andy Hanselman explores how winning 3D Businesses make their marketing work and introduces the principles of modern, effective marketing in today’s crowded markets. By blowing away the ‘buzzwords’ and ‘myths’ of marketing (this is not about ‘advertising’ or ‘hype’) he will help you take a serious look at your approach to finding, attracting and keeping the customers you want, identify ways to do it better, and vitally, help you apply them to your business. It’s about being ‘Dramatically and Demonstrably Different’ - doing things that your competitors aren’t doing – even better, its things that competitors can’t do! That means doing things that make you ‘stand out from the crowd’! It means doing things that get your customers talking about you and telling others. Today’s interactive and interconnected world means that this is even more relevant and powerful today... and will continue to be so. ‘Dramatic Difference’ is only any good if customers want it, recognise it, and are prepared to pay for it. Even better, is that they are prepared to pay more for it! As a result 3D Businesses ‘choose ‘em or lose ‘em’, That means that they ‘choose’ the customers they want to work with and ensure that their marketing efforts are channeled accordingly to get ahead and stay ahead of their competition. Andy will help you identify who your ‘best’ customers are and focus your efforts and resources accordingly. It’s also about establishing proactive business generation systems and processes to generate sufficient levels of inquiries, leads, referrals and opportunities to help you meet your targets. As well as comprehensively reviewing your current approach to marketing and the effectiveness of both your on-line and off-line business generating activity, you’ll be given tools and proven processes to seriously improve the impact of what you do, and need to do!

Who Is This Course For?

This course is for anyone looking to get to grips with the way they market their business and their products and services. You may be a business owner wanting to maximise the effectiveness of your marketing efforts, resources, money and activity, a senior marketing manager looking to review their marketing approach or a product or marketing manager responsible for hitting sales and marketing targets. Equally, you may be someone who simply wants to develop their marketing knowledge and skills for current or future positions.

What Will I Learn?

  • What exactly is ‘marketing’ and vitally, what does it mean for your business?
  • The common marketing mistakes businesses make and how to avoid them
  • Why Should I buy from you? Developing a ‘Dramatic Difference’ that differentiates your business
  • Standing out from the crowd – Demonstrating that ‘Difference’
  • Choose ‘Em Or Lose ‘Em! – Identifying and targeting the customers you WANT to work with
  • Make Sure You’re Getting Enough! – Taking a proactive approach to lead generation
  • Doing it consistently and getting everyone ‘on board’
  • Developing your own ‘Marketing Plan Of Action’

Related Skills

Course overview - 19

  • Section 1: Making Your Marketing Work: Let's Get Started

  • What Exactly Is Marketing & What Does It Mean For Your Business?

  • What Are We Up Against In Making Marketing Work?

  • Common Marketing Mistakes: How Do You Measure Up?

  • What Do Marketing-Focused Businesses Have & Do?

  • Section 2: Think In 3D’! Being ‘Dramatically & Demonstrably Different

  • ‘Being 3D’ Source 2: Find The Gap

  • ‘Being 3D’ Source 3: Spot Problems, Solve Problems

  • Being 3D' Source 4: Break The Rules - Create New Rules

  • Demonstrate Your Dramatic Difference: A Process

  • Section 3: Choose 'Em Or Lose 'Em

  • What Does ‘Best’ Look Like For You?

  • Section 4: Identify & Focus On The Channels That Work For You

  • Section 5: Get Proactive & Focused

  • Create Your Own Recipe

  • Keep Your Finger On The Pulse

  • Demonstrate Your Dramatic Difference: A Process

  • Section 6: Keep Thinking In 3D

  • Next Steps: Make Your Marketing Work Plan

Learners who have already enrolled in this course

Meet your instructor

The Expert Academy
The Expert AcademyCourse Creator
The Expert Academy is a specialist creator, publisher and distributor of high-quality online courses. We bring together leading industry experts from around the world to produce engaging and transformative online masterclasses, so you can learn from the very best. Our courses are curated in order to assist fast learning, based on content-rich, bite-sized lectures, filled with actionable exercises and real-world examples. We are dedicated to launching the most up-to-date content, presented with exceptional quality production value, and have helped over 100,000 students enrich their lives through online learning.