Marketing Programs that Power Customer Acquisition

By Ken Burke, Entrepreneur

Language: English

This course is for you

Take your business to new heights by learning how to create a winning marketing strategy. This course helps you to do that by closely examining marketing programs in-depth.

Learning Objectives:

1. How will your marketing programs impact your marketing budget and bottom line? 2. Identify how to measure the success of each and every one of your marketing programs 3. Identify the time frame that best fits your chosen programs

How are you going to create demand for your products and services? This two-part course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this course are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

Course overview - 14

  • Section 1: Intro

  • Section 2: Marketing Programs

  • Your Website

  • SEO

  • Advertising Online

  • Print Advertising

  • Press Relations

  • Social Media

  • Email

  • Content Marketing

  • Trade Shows

  • Retention Marketing

  • Additional Marketing Programs

  • Support materials

Meet your instructor

Ken Burke
Ken BurkeEntrepreneur
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken recently published his book called, “Propser: 5 Steps to Thriving in Business and Life”. Ken also has a podcast called, “Optimize Your Entrepreneur Brain”, which is available on Apple Podcasts or wherever you listen to your podcasts. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.