Low-Cost Marketing for Small Businesses and Freelancers

By Stephanie O'Brien, Copywriter & Coaching Program Design Coach

4.5
Language: English

This course is for you

This 68-minute class will reveal how small businesses and freelancers can attract leads while spending little or no money on advertising, and convert them into clients without being cheesy, pushy or salesy. You’ll learn how to: - Target the right audience, so you get higher conversion rates and better clients - Create a service package that differentiates you from your competition - Describe your service in a way that makes people want to buy it NOW - Avoid feeling pushy, salesy or annoying when you’re marketing or having sales calls - Handle objections like “I don’t have time/money” or “This isn't the right time for me." - Put your marketing message where your ideal clients will see it

No prior marketing experience is required in order to take this class, but it does assume that you’ve developed a skill or product other people need, and that you have the desire and dedication to do the work required to monetize it.

Course overview - 9

  • How to Choose Your Target Audience

  • Creating a Package That Stands Out

  • Marketing With Confidence Instead of Guilt

  • How To Describe Your Offer

  • Traditional vs. Educational Marketing

  • How To Address Objections

  • How to Spread Your Message

  • Staying In Touch With Future Clients

  • Final Recap

Meet your instructor

Stephanie Stephanie
Stephanie O'BrienCopywriter & Coaching Program Design Coach
Hi, my name is Stephanie O'Brien! I'm a content marketing copywriter, coaching program design specialist, and novelist who uses my 20+ years of writing experience to help you touch your potential clients' hearts, win their trust, and inspire them to buy from you.