Introduction to AI In Digital Marketing
By Chris W, Digital Strategist
This course is for you
Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for the inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different. Artificial Intelligence (AI) and Machine Learning have the potential to completely change the face of online marketing, rendering many older strategies obsolete even. This course covers some of the ways that AI will impact the Digital Marketing field. Ideal for Digital Marketers, Social Media Marketers, Small Business Owners, and Entrepreneurs.
Course overview - 11
Introduction: Overview of AI In Digital Marketing
Module 1: What is AI and Machine Learning?
Module 2: Google As An "AI First" Company
Module 3: Preparing for Semantic Search
Module 4: Big Data
Module 5: Computer Vision
Module 6: Advertising
Module 7: E-mail Marketing
Module 8: Chatbots
Module 9: Developing Your AI Skills Using SQL
Module 10: Ways to Future Proof Your Marketing
