By Chris W, Digital Strategist

Introduction to AI In Digital Marketing

Language: English
All Levels

Course description

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for the inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different. Artificial Intelligence (AI) and Machine Learning have the potential to completely change the face of online marketing, rendering many older strategies obsolete even. This course covers some of the ways that AI will impact the Digital Marketing field. Ideal for Digital Marketers, Social Media Marketers, Small Business Owners, and Entrepreneurs.

Related Skills

Course overview - 11

  • Introduction: Overview of AI In Digital Marketing

  • Module 1: What is AI and Machine Learning?

  • Module 2: Google As An "AI First" Company

  • Module 3: Preparing for Semantic Search

  • Module 4: Big Data

  • Module 5: Computer Vision

  • Module 6: Advertising

  • Module 7: E-mail Marketing

  • Module 8: Chatbots

  • Module 9: Developing Your AI Skills Using SQL

  • Module 10: Ways to Future Proof Your Marketing

Learners who have already enrolled in this course

Kate Williams

Kate
Williams

Meet your instructor

Chris W
Chris WDigital Strategist
A few years ago, I was employed as an Online Specialist for a Search Engine Marketing (SEM) company. In this position, I helped clients create and tweak their SEM ad campaigns. While in this position, I realized I was doing more than just SEM. I was doing Search Engine Optimization (SEO), Ad Copy, and Digital Strategy. In order to establish a foundation in the digital realm, I decided to further my education and training.  Eventually, I became certified in the fields of Digital Marketing, SEM, SEO, Social Media Channel Management, and Video Creation. Finally, I decided to establish The Little Ad Shop which helps small business owners with digital strategy and social media management solutions.  For more Small Business Digital Strategy Tips, We're Now Streaming On Your Favorite Alexa Device - Simply Subscribe to 'Small Business Digital Strategy Tips'.  As a Course Facilitator, I will bring my students relevant classes on Digital Marketing, Data Science, and Social Media Marketing. As a Digital Strategy Consultant, I will help my clients create an online marketing plan to achieve their goals.  Looking for a good read? For small business, we offer two different titles. "AI In Digital Marketing" is now available on Kindle. The second title is "Digital Marketing Strategy for Small Businesses. Check out our Author Page on Amazon for more info on both ebooks https://www.amazon.com/author/thelittleadshop.  We understand that you'd prefer to run your business rather than become a Digital Marketing expert. We can help. Contact us today - info@thelittleadshop.com.

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