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Intro To Business Branding For Small Businesses Course.

Language: English
Intro To Business Branding For Small Businesses Course.

This Course is for You

1 hour 35 minutes

of video/audio content

24

Downloadable attachments

55 minutes

of reading content

Small Business Branding: A step-by-step guide for building your captivating brand from the ground up.

Course Overview

  • 1. 7 Goals and 5 Steps to Building Your Successful Brand

  • 2. What Is Branding?

  • 3. Brand Experience Process

  • 4. Price Competition Vs Branding Strategy

  • 5. Deciding Your Brand Type

  • 6. Designing Your Brand Strategy

  • 7. Creating a Strong USP For a Specific Audience

  • 8. Define Your Brand Vision and Mission

  • 9. Communicate Through a Meaningful Story

  • 10. Understanding Consumers' Desires and Needs

  • 11. Creating A Strong Brand Personality

  • 12. Brands Archetypes: 1.Innocent - 2.Explorer - 3.Sage

  • 13. Brands Archetypes: 4.Hero - 5.Outlaw - 6.Caregiver

  • 14. Brands Archetypes: 7.Magician - 8.Ruler - 9.Regular Brand

  • 15. Brands Archetypes: 10. Creator - 11.Lover - 12.Jester

  • 16. The Art Of Logo Design and Colors

  • 17. The Art of Brand Photography

  • 18. Putting It All Together: Case Study - Honest Tea

  • 19. Bonus: 11 Core Principles For Creating Successful Brands

  • 20. Congrats, You Made It To The End!