By Ken Burke, Entrepreneur

Identify Market Trends You Can Capitalize On

Language: English
All Levels

Course description

Master the art of capitalizing on market trends, with speed, and learn how to identify specific trends while avoiding fads.

Learning Objectives:

1. What is a trend, and how is it different from a fad? 2. Why do fads make for a shaky business foundation? 3. Where can I research trends for my industry?

A nascent trend can be wind in the sails of your company. Identifying trends that are relevant to your business, while steering clear of fads, convinces investors that you’ve done your research. And for your business, catching a trend on its upward swing can speed time to profitability. This course not only identifies specific trends to watch, but points you to definitive sources for uncovering the up-and-coming trends that are most relevant to your business.

Related Skills

Course overview - 11

  • Section 1: Intro

  • Section 2: Market Trends Examples

  • Trend Spotting

  • Megatrends

  • Section 3: Market Trends and Drivers in Depth

  • Trend Drivers

  • Researching Trends

  • Section 4: Steps in Determining Your Market Trends

  • Step 2: Rate the Importance Level of Trends

  • Step 3: Evaluate the Trends

  • Section 5: Workshop

Learners who have already enrolled in this course

Meet your instructor

Ken Burke
Ken BurkeEntrepreneur
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken recently published his book called, “Propser: 5 Steps to Thriving in Business and Life”. Ken also has a podcast called, “Optimize Your Entrepreneur Brain”, which is available on Apple Podcasts or wherever you listen to your podcasts. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.