Identify and Solve the Right Business Problem
By Ken Burke, Entrepreneur
This course is for you
Learn how to create a problem and solution statement, and weave that into a compelling company story that clearly identifies the reason why your business exist.
1. Why do I need to express my company’s purpose as a problem and solution? 2. How can I adopt a customer-first viewpoint to define the problem and solution statement? 3. Is the problem my company solves too big or too small?
What meaningful problem does your company solve for customers? The answer is the reason your business exists. This course helps you weave a compelling company story via a problem and solution statement -- including how to identify customer pain points and highlight the tangible remedies your offering provides.
Course overview - 12
Section 1: Intro
Section 2: What are Problem and Solution Statements
Section 3: Create Your Problem Statement
Elements of a Problem Statement
Testing Your Problem Statement
Section 4: Create Your Solution Statement
Ubeam Case Study: Problem and Solution Statements
Essential Ingredients of Problem and Solution Statements
Section 5: Workshop
Meet your instructor
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