Identify and Solve the Right Business Problem

By Ken Burke, Entrepreneur

Language: English

This course is for you

Learn how to create a problem and solution statement, and weave that into a compelling company story that clearly identifies the reason why your business exist.

Learning Objectives:

1. Why do I need to express my company’s purpose as a problem and solution? 2. How can I adopt a customer-first viewpoint to define the problem and solution statement? 3. Is the problem my company solves too big or too small?

What meaningful problem does your company solve for customers? The answer is the reason your business exists. This course helps you weave a compelling company story via a problem and solution statement -- including how to identify customer pain points and highlight the tangible remedies your offering provides.

Course overview - 12

  • Section 1: Intro

  • Section 2: What are Problem and Solution Statements

  • Solution Statements

  • Section 3: Create Your Problem Statement

  • Elements of a Problem Statement

  • Testing Your Problem Statement

  • Section 4: Create Your Solution Statement

  • Common Mistakes

  • Ubeam Case Study: Problem and Solution Statements

  • Essential Ingredients of Problem and Solution Statements

  • Section 5: Workshop

  • Support materials

Meet your instructor

Ken Burke
Ken BurkeEntrepreneur
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken recently published his book called, “Propser: 5 Steps to Thriving in Business and Life”. Ken also has a podcast called, “Optimize Your Entrepreneur Brain”, which is available on Apple Podcasts or wherever you listen to your podcasts. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.