How to write a marketing strategy

By Skillay Academy, Consultant

5.0
Language: English [CC: English]

This course is for you

Welcome to our course on How to Write a Marketing Strategy.

This course is designed for entrepreneurs, managers, marketing professionals and everyone else seeking practical advice on how to write a quality marketing strategy, quickly and effectively.  By the end of the course, you will be able to write a quality marketing strategy in 2 - 3 days.  You will benefit from practical tips on how to prepare a marketing strategy outline, marketing strategy template, how to write different sections, how to write quality content and how to make it look professional.

Course starts by looking at what you need to consider before you start writing, how to prepare a marketing strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation.

First, we start by understanding the current situation of your company and the target market that it serves.  Then, we analyze the priorities of stakeholders and define the goals and objectives of the marketing strategy.  Course continues by showing you how to build a target market, how to create buyer persona profiles, key marketing messages, unique value proposition and how to write the content strategy.

In the next section, we talk about the marketing strategy execution by covering how we prepare an action plan, a marketing budget and a sales forecast.  This is followed with insights on how to convert our marketing efforts into sales.  Course concludes by covering techniques on how to measure the performance of our marketing strategy.

Course includes templates for outline, template, report, tables and annexes.

The ideal student for this course is a new or existing marketing professional or project manager who wants to improve their marketing efforts and achieve success with their marketing strategy as well as improve their marketing strategy writing skills.

There are no requirements necessary to enroll.  We only ask that you come open minded and ready to learn and ready to take some risks.

In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor.

If you need personal support, I am here to help!

The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies.  Also, AJ has an educational background teaching Entrepreneurship courses to University students.

Course overview - 14

  • Introduction

  • Understanding Your Market

  • Understanding Stakeholder Priorities

  • Defining Your Goals

  • Buyer Persona Profiles

  • Key Marketing Messages

  • Value proposition

  • Content Creation

  • Action Plan

  • Converting Sales

  • Measuring Performance

  • Tips for Drafting a Marketing Strategy

  • Templates and Guides

  • Conclusion

Meet your instructor

Skillay Academy
Skillay AcademyConsultant
An Entrepreneur, a Project Manager, a Communication Specialist and a Digital Marketing Lover ... Over 20 years of experience in management consulting with specific focus on communications as a Managing Partner at Management and Development Associates (MDA), a management consulting company. Providing Consulting Services to private, public, non-government and government organizations as well as international corporations, development organizations and donors. Online Course Instructor at Skillay Academy - 33 online courses published weekly at skillashare.com. Practical tips videos published on YouTube. University Lecturer teaching the New Venture Development / Business Planning course. With MDA, we became the best management consulting company in the region Trained offline more than 10,000 people on various topics for managers and entrepreneurs Boosted Skillay from 0 to 14k online students in less than 2 years - More than 20 years of experience in Communications and Public Relations, Management & Marketing Consulting, Digital Marketing. - Project Management experience in complex Marketing and Communications Projects for various Public and Private clients. - Management Trainer with experience in delivering results based training programs to various audiences including executive level. Training Expertise in Project Management, Team Building, Leadership, Management, Project Cycle Management, Time Management, Communication Skills, Presentation Skills, etc. - Valuable experience with Digital Marketing, Social Media and Affiliate Marketing. If you want to contact me, please ping me at any time: Email ardian.jashari@mda.al LinkedIn /ardian Twitter @ajashari Facebook /ard.jashari.50