By Skillay Academy, Consultant

How to Write a Communication Strategy

Language: English
All Levels

Course description

Welcome to our course on How to Write a Communication Strategy.

This course is designed for entrepreneurs, managers, communication professionals and everyone else seeking practical advice on how to write a quality communication strategy, quickly and effectively.  By the end of the course, you will be able to write a quality communication strategy in 2 - 3 days.  You will benefit from practical tips on how to prepare a communication strategy outline, communication strategy template in Microsoft Word, communication strategy presentation template in Microsoft PowerPoint, how to write different sections, how to write quality content and how to make it look professional.

Course starts by looking at what you need to consider before you start writing, how to prepare a communication strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation.

First, we start by understanding the current situation of your company in terms of communication.  Then, we analyze the priorities of stakeholders and define the goals and objectives of the communication strategy.  Course continues by showing you how to prepare your unique value proposition as well as how to write each component of the strategy including the aims of the strategy, current situation, assumptions and risks, audiences, strategic communication objectives, strategic communication deliverables and key performance indicators, communication channels and tools, key communication messages, action plan and budget plan.

Course includes templates for outline, strategy document template, strategy presentation template and strategy action plan.

The ideal student for this course is a new or existing communication professional or project manager who wants to improve their communication efforts and achieve success with their communication strategy as well as improve their communication strategy writing skills.

There are no requirements necessary to enroll.  We only ask that you come open minded and ready to learn and ready to take some risks.

In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor.

If you need personal support, I am here to help!

The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies.  Also, AJ has an educational background teaching Entrepreneurship courses to University students.

Related Skills

Course overview - 17

  • Introduction

  • What is a Communication Strategy

  • Understanding StakeHolder Priorities

  • Defining your Goals

  • Value Propositon

  • Aims of the Strategy

  • Current Situation

  • Assumptions and Risks

  • Audiences

  • Strategic Communication Objectives

  • Strategic Communication Deliverables

  • Communication Channels and Tools

  • Key Communication Messages

  • Action Plan

  • Budget Plan

  • Formatting, Publishing, Updating

  • Conclusion and Resources

Learners who have already enrolled in this course

Meet your instructor

Skillay Academy
Skillay AcademyConsultant
An Entrepreneur, a Project Manager, a Communication Specialist and a Digital Marketing Lover ... Over 20 years of experience in management consulting with specific focus on communications as a Managing Partner at Management and Development Associates (MDA), a management consulting company. Providing Consulting Services to private, public, non-government and government organizations as well as international corporations, development organizations and donors. Online Course Instructor at Skillay Academy - 33 online courses published weekly at skillashare.com. Practical tips videos published on YouTube. University Lecturer teaching the New Venture Development / Business Planning course. With MDA, we became the best management consulting company in the region Trained offline more than 10,000 people on various topics for managers and entrepreneurs Boosted Skillay from 0 to 14k online students in less than 2 years - More than 20 years of experience in Communications and Public Relations, Management & Marketing Consulting, Digital Marketing. - Project Management experience in complex Marketing and Communications Projects for various Public and Private clients. - Management Trainer with experience in delivering results based training programs to various audiences including executive level. Training Expertise in Project Management, Team Building, Leadership, Management, Project Cycle Management, Time Management, Communication Skills, Presentation Skills, etc. - Valuable experience with Digital Marketing, Social Media and Affiliate Marketing. If you want to contact me, please ping me at any time: Email ardian.jashari@mda.al LinkedIn /ardian Twitter @ajashari Facebook /ard.jashari.50