How To Use TIKTOK For Business (Beginner to Advanced)

By Scott D Clary, Sales & Marketing Executive

4.9
Language: English

This course is for you

Effective TikTok strategies to get you more followers, connections, and sales so you can grow your business.

Effective TikTok marketing to get you more traffic, followers, likes (hearts), shares, sales and conversions so you can grow your business. The TikTok social media platform has seen explosive growth over the last two years. It now has 800 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.

WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE

By the end of this TikTok marketing course you will be able to promote your business, personal brand, or products on TikTok, and get an increase in growth and engagement. TikTok is a powerful, “short & sweet” social broadcasting platform that can play a very significant and positive role in any business’ online marketing strategy. Advertising on TikTok could be one of the most impactful decisions you make in your business’ online marketing strategy. You will learn TikTok marketing fundamentals and many advanced strategies that professional marketers use to promote their business on TikTok. These strategies will get you more followers, shares, engagement, and people clicking on whatever you are promoting.

WHO THIS COURSE IS FOR

If almost no one is clicking on things you post, or you have no idea how to get the most out of TikTok to promote your business, this course is for you. This course is also for long-time TikTok users who want to take their TikTok marketing to a new level. After taking the course, you should be comfortable using TikTok to promote your business, and be able to grow your TikTok following and effectively promote your business on TikTok.

Requirements

- You'll need access to a smartphone - Desire to use TikTok and social media to promote your business

YOUR TEACHER - SCOTT D. CLARY As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career. On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career. I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others. I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.

Course overview - 35

  • Section 1: Introduction - TikTok Walkthrough

  • TikTok Overview

  • TikTok Mobile and Desktop App

  • Setting Up Your TikTok Profile

  • Adding TikTok Contacts

  • TikTok Home Screen Controls

  • TikTok Search and Explore

  • Shooting Your Video with TikTok

  • Add Sound To Your Video

  • Effects Element for Videos

  • Add Text to Your Video

  • Add Stickers

  • Add Voiceover

  • Voice Effects

  • Adjust the Clip

  • Video Filters

  • Post Your Video

  • Upload From Your Mobile Device

  • Do A Mobile Screen Capture Video

  • Additional Settings

  • Switching To A Pro Account

  • Recording a Duet Video

  • Uploading From Desktop

  • Section 2: Tiktok Strategy

  • Introduction to TikTok

  • Setting up your Account

  • Types of TikTok Content

  • Creating Content

  • Content Marketing Strategy

  • Building a Following

  • Marketing Strategies on TikTok

  • TikTok Ads

  • Case Studies

  • Analytics

  • Best Practices & Conclusion

Meet your instructor

Scott Scott
Scott D ClarySales & Marketing Executive
Long story short, I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community, Newsletter, Publication & Startup Resource, as well as a career Sales & Marketing exec. I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary The Long Version: As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training individuals on both the hard and soft skills required to excel in their career. On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career. I'm fortunate  to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others. I currently run a global software sales and marketing team and I also host the Success Story podcast where I interview and unpack the playbooks of inspirational people, mentors and leaders. The courses you'll be taking through Grinfer are either taught by myself or a highly knowledgeable subject matter expert. I've built a team of trainers, in hopes of training the community on technology, sales, marketing, business and entrepreneurship, to give you an edge, and help you level up in your personal life, professional career or entrepreneurial venture. Over my career, both myself and some of the trainers you'll work with have trained thousands of students, both in professional and non-professional settings. I hope you can benefit from some of our collective experience and find these courses both interesting & useful. Happy Learning. - Scott ✌️