How To Use TIKTOK For Business (Beginner to Advanced)
By Scott D Clary, Sales & Marketing Executive
This course is for you
Effective TikTok strategies to get you more followers, connections, and sales so you can grow your business.
Effective TikTok marketing to get you more traffic, followers, likes (hearts), shares, sales and conversions so you can grow your business. The TikTok social media platform has seen explosive growth over the last two years. It now has 800 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.
WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
By the end of this TikTok marketing course you will be able to promote your business, personal brand, or products on TikTok, and get an increase in growth and engagement. TikTok is a powerful, “short & sweet” social broadcasting platform that can play a very significant and positive role in any business’ online marketing strategy. Advertising on TikTok could be one of the most impactful decisions you make in your business’ online marketing strategy. You will learn TikTok marketing fundamentals and many advanced strategies that professional marketers use to promote their business on TikTok. These strategies will get you more followers, shares, engagement, and people clicking on whatever you are promoting.
WHO THIS COURSE IS FOR
If almost no one is clicking on things you post, or you have no idea how to get the most out of TikTok to promote your business, this course is for you. This course is also for long-time TikTok users who want to take their TikTok marketing to a new level. After taking the course, you should be comfortable using TikTok to promote your business, and be able to grow your TikTok following and effectively promote your business on TikTok.
- You'll need access to a smartphone - Desire to use TikTok and social media to promote your business
YOUR TEACHER - SCOTT D. CLARY As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career. On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career. I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others. I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
Course overview - 35
Section 1: Introduction - TikTok Walkthrough
TikTok Mobile and Desktop App
Setting Up Your TikTok Profile
Adding TikTok Contacts
TikTok Home Screen Controls
TikTok Search and Explore
Shooting Your Video with TikTok
Add Sound To Your Video
Effects Element for Videos
Add Text to Your Video
Adjust the Clip
Post Your Video
Upload From Your Mobile Device
Do A Mobile Screen Capture Video
Switching To A Pro Account
Recording a Duet Video
Uploading From Desktop
Section 2: Tiktok Strategy
Introduction to TikTok
Setting up your Account
Types of TikTok Content
Content Marketing Strategy
Building a Following
Marketing Strategies on TikTok
Best Practices & Conclusion
Meet your instructor
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