Grow Your Business & Maximise Your Profits

By The Expert Academy, Course Creator

Language: English

This course is for you

Are you maximising your profitability? Are you really? Have you systematically explored all the options you and your business can take to make that happen? Our experience shows that many people don’t actually know how business works. It’s not their fault - nobody teaches them! In truly profit-focused businesses, people know the impact they have on profitability, both positively and negatively and take action as a result. They ensure that all their people have a real profit focus – they understand the impact that they have on the bottom line and are actively engaged in improving profits and maximising financial returns!

About The Course

This practical and action-oriented course will help you create a real commercial focus, both for yourself and your team. It’s not about being able to recite the cash flow backwards or have an MBA in global economics, but it’s about finding ways to create a real commercial focus and what you can do in your business to impact on the bottom line (positively of course!). Business competitiveness expert Andy Hanselman will help you explore the common barriers to creating a real profit focus and identify ways that you can overcome them. You will also explore the options and possibilities for your business to maximise profitability and seriously maximise financial returns and resources. By applying a proactive approach, which we call the Routes To Profitability, you will develop your own Profit Improvement Plan. No ‘creative accounting’, or a lesson in finance – in fact, there’s very little to do with accounting. It’s about proven processes to get everyone in your team profit-focused, improve the efficiency and effectiveness of what they do and maximise profits. The result will be a planned approach to maximising profitability for your business (or your part of your business) to help you achieve and, hopefully, exceed, your financial targets and maximise financial returns.

Who Is The Course For?

This course is for anyone looking to seriously improve the profitability of their business. You may be a business owner wanting to maximise your financial returns, a departmental manager or team leader responsible for managing a budget, or someone who deals with the day-to-day and wants to improve their commercial knowledge and skills, as well as understanding the impact they have on the financial aspects of their business. The principles of ‘Maximising Profitability' apply across all levels and all types of business - we’ve worked with people from a huge range of sectors and one of the things they consistently tell us is how relevant it all is to them, their business, and vitally, their finances! No financial or accounting expertise is needed to maximise this course! ​

What Will I Learn?

During this course, you’ll learn:

  • The common reasons why businesses fail to maximise their profitability
  • Ways you can overcome these barriers in your business or team
  • How winning profit-focused businesses have and do
  • How you measure up and the steps you need to take
  • Practical tools to get everyone in your team profit focused
  • About 'The Routes To Profitability' model - the different options businesses have to improve the bottom line and how you can use it yourself
  • Proven, practical strategies and tactics to improve your profitability by systematically exploring the different ‘routes’ of:
  • Reducing your costs
  • Increasing your prices
  • Improving efficiencies
  • Selling more to existing customers
  • Creating more customers
  • Real examples of businesses who have made this stuff work and how you can too
  • How to create your own ‘Route To Profitability’

By the end of this course, you will know how to:

  • Create a real profit focus in your business or team
  • Get everyone on board to improve your bottom line
  • Evaluate all the practical options to improve your profitability
  • Use the ‘Routes To Profitability’ model to make a real impact
  • Develop a clear plan of attack to make it all happen

Course overview - 21

  • Section 1: Profitability: Getting The Basics Right

  • Maximising Your Profitability: Some Do's & Don'ts

  • Maximising Profitability: Common Mistakes Businesses Make

  • What Successful Profit-Focused Businesses Have & Do

  • Section 2: Creating A Profit Focus In Your Team

  • Practical Ideas To Make It Happen

  • Developing Your Profit Focused Action Plan

  • Section 3: The Routes To Profitability

  • How To Use The Model

  • Section 4: Route 1: Reduce Your Costs

  • Getting Your Suppliers To Add Value

  • Section 5: Route 2: Put Up Your Prices

  • Some Pricing Options

  • Section 6: Route 3: Improve Efficiency

  • Reduce The Cost Of Waste

  • Section 7: Route 4: Sell More To Existing Customers

  • Increase The Frequency Of Purchases

  • Section 8: Route 5: Create New Customers

  • Develop New Markets

  • Section 9: Develop Your Own Route To Profitability

  • Section 10: Conclusion

Meet your instructor

The Expert The Expert
The Expert AcademyCourse Creator
The Expert Academy is a specialist creator, publisher and distributor of high-quality online courses. We bring together leading industry experts from around the world to produce engaging and transformative online masterclasses, so you can learn from the very best. Our courses are curated in order to assist fast learning, based on content-rich, bite-sized lectures, filled with actionable exercises and real-world examples. We are dedicated to launching the most up-to-date content, presented with exceptional quality production value, and have helped over 100,000 students enrich their lives through online learning.