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By Abdullah Khan, Marketing, Analytics, eCommerce, Data Analyst

eCommerce Pricing Strategy to get customers & revenue

Language: English
All Levels

Course description

Many people are conducting eCommerce business without thinking about the potential that variations in prices brings; Are they doing it correctly?  Where's the opportunity?

This is where you will learn about different pricing strategies to grow your sales. It has given multiple price changing techniques you can implement on WooCommerce, Magento, Shopify and other eCommerce CMS or custom websites either through Free or Paid Plugins or manually without paying additional cost. What about the bundle pricing where you create a deal of multiple, similar or complimentary items and sell it through coupon or through email marketing strategy? What about priority pricing where you prioritize the old customers or customers who have newly joined or who have bought in specific categories to promote your products? Choosing the good and correct pricing strategy for your online e-commerce store is vital, you’ll have to test mixtures of a few ideas before selecting the best option that will work best. Is this a good strategy to base your prices on production costs or based on competitors? How about different market factors that matter or customer value? In this training program, you will learn about different techniques to grow your sales through the roof and getting newly acquired customers. Not all the pricing strategies are same, even for the same product, you could add different mixtures e.g. selling products individually and bundling it with different complimentary products as well.

What you learn here will change how you think about procurement (buying), supply chain but more importantly marketing and sales of your online business.

Related Skills

Course overview - 11

  • Introduction

  • Pricing Overview

  • Pricing Strategies Overview (How many types?) Part 1

  • 5 pricing strategies with definition Part 2

  • Dynamic Pricing Strategy

  • Price Skimming Strategy

  • Bundle Pricing Strategy

  • Penetration Pricing Strategy

  • Value based pricing

  • Premium based Pricing

  • Conclusion

Learners who have already enrolled in this course

Meet your instructor

Abdullah Khan
Abdullah KhanMarketing, Analytics, eCommerce, Data Analyst
Digital Marketing Professional with experience in Programmatic Advertising, Marketing Analytics, Social Media and Search Engine Optimization. I have provided consultancy extensively to SaaS, eCommerce, Mobile Apps, and Lead Driven businesses. With extensive experience working with sales, creative and technology have given me required expertise needed to deliver performance for ecommerce, mobile apps and any business that want to succeed online. Technology is growing and adaptation and how people use it is also changing fast. If you need to generate result then you need to understand the user behavior online, create good creatives and content using the Analytics and implement those changes on your website or mobile app if you want to stay competitive. I can provide you consultancy and offer you a creative and performance driven digital marketing solution.  Key areas of experience: • Digital marketing strategy • SEO, Paid marketing, Content reach out • UX, & user engagement • Cross-departmental collaboration • Full funnel marketing strategies • Data visualization and performance reporting • Web Analytics implementation • Content management systems, themes, plugins, maintenance