Digital Marketing Masterclass Starting an Online E-Commerce Store |

Digital Marketing Masterclass Starting an Online E-Commerce Store

By Davida Shensky, Career and Personal Development Strategy Coach

Language: English

This course is for you

E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer, or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to the transactional processes for online shopping. In the last decade, the widespread use of e-commerce platforms such as Amazon and eBay has contributed to substantial growth in online retail. In 2007, e-commerce accounted for 5.1% of total retail sales; in 2019, e-commerce made up 16.0%. The pandemic is rapidly changing our behavior toward online channels, and the shifts are likely to stick post-pandemic. While many companies are challenged to survive in the short-term, the crisis also presents an opportunity; bold companies that invest ambitiously and timely in their online business are likely to emerge as market leaders. We propose seven initiatives that are critical for business leaders to act on now to successfully transition your business to the new e-commerce reality.

Course overview - 36

  • Types of E-Commerce Stores

  • B2B: Business to Business Ecommerce

  • B2c: Business to Consumer Ecommerce

  • C2C Ecommerce

  • C2B: Consumer to Business Ecommerce

  • B2G (also called B2A) Government / Public Administration

  • Types of E-Commerce Business Models

  • Drop-Shipping

  • Wholesaling and Warehousing

  • Private Labeling and Manufacturing

  • White Labeling

  • Subscription

  • What You Can Sell in an E-Commerce Store

  • Identify or Create Products That Solve a Problem

  • Find Products You and Other People are Passionate About

  • Find Products With Branding Potential

  • Hop on Trends Early

  • Find Products that Fulfill Guilty Pleasures

  • Digital Marketing Strategies to Market an E-Commerce Business

  • Boost Product Visualization

  • Add Video

  • Automate with Chatbots

  • Reduce Cart Abandonment

  • Use Retargeting Tactics

  • Tips to Increase E-Commerce Online Sales

  • Reach in-market Shoppers with Google Shopping Ads

  • Remarket to Them with Display Ads

  • Turn Likes into sales with Shopping on Instagram

  • Instill Trust with Customer Reviews

  • Up your Cross-selling Game with Pop-ups

  • Incorporating Affiliate Marketing into Your E-Commerce Business

  • Determine if an Affiliate Program is Right for You

  • Find Publishers to Partner With

  • Review and Approve Publishers

  • Conduct Ongoing Review

  • Win new Customers with Referral Marketing (Affiliate Marketing)

Meet your instructor

Davida  Davida
Davida ShenskyCareer and Personal Development Strategy Coach
I help business owners use Digital Marketing to build an online presence and put together systems to grow your business online. Career and Personal Development Strategy Coach