By Jade Ball, Business Consultant

Digital Marketing Fundamentals

Language: English
All Levels

What you will learn

  • Understanding the buyer journey 
  • The AIDA model 
  • Personalising your marketing 
  • Paid advertising essentials   
  • Creating an advertising budget 
  • Growing your business with social media 
  • Selecting the right marketing channels 
  • Effective email marketing 

Course description

Welcome to the fundamentals to digital marketing! The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services - increasing the opportunities you have for business exposure and customer engagement. It's a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing. We'll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.


  • No requirements

Related Skills

Course overview - 10

  • Introduction

  • What is Digital Marketing?

  • The digital marketing journey

  • Building the buyer journey

  • Applying the AIDA Model

  • Personalising the buyer journey

  • Paid Advertising

  • Budgeting for Paid Advertising

  • The role of Social Media

  • Effective Email Marketing

Learners who have already enrolled in this course

Meet your instructor

Jade Ball
Jade BallBusiness Consultant
Hello, I'm Jade and I create online courses to help you build confidence in business and improve your English language. I am a native English and have spent 10 years working with various non-native speakers, so I know the pitfalls in pronunciation! My experience has helped me to develop a series of courses full of hints and tips to help making learning English a fun and productive process. I have also spent the last decade building my own business, and now offer my own independent business coaching for all levels. The courses I have developed focus on the key skills needed in business, whatever your position, in order to be successful. Each course is curated using my own experience and are easily digestible by focusing on the fundamentals. 

Course by this author

Show more