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By Ken Burke, Entrepreneur

Define Your Product and MVP (Minimal Viable Product)

Language: English
All Levels

Course description

Learn how to grow your business by creating a winning product strategy for your business. Part of that is defining your exact product and MVP.

Learning Objectives: 1. How to create a solid and robust product definition that will excite both customers and investors 2. How to create not just your core product or service but your Whole Product strategy 3. How to execute the MVP methodology so that you develop a product your customers really need

In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is.  We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is. This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success.  While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution.  In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is.   We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is.  This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success.   While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution.

Course overview - 7

  • Section 1: Define Your Product or Service

  • Section 2: Create Your MVP

  • Sample MVPs

  • Entrepreneurial Personality Types

  • MVP Guidelines

  • How to Evaluate Your MVP

  • Section 3: Defending Your Strategy

Learners who have already enrolled in this course

Meet your instructor

Ken Burke
Ken BurkeEntrepreneur
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken recently published his book called, “Propser: 5 Steps to Thriving in Business and Life”. Ken also has a podcast called, “Optimize Your Entrepreneur Brain”, which is available on Apple Podcasts or wherever you listen to your podcasts. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.