By Ken Burke, Entrepreneur
Define Your Product and MVP (Minimal Viable Product)
Course description
Learn how to grow your business by creating a winning product strategy for your business. Part of that is defining your exact product and MVP.
Learning Objectives: 1. How to create a solid and robust product definition that will excite both customers and investors 2. How to create not just your core product or service but your Whole Product strategy 3. How to execute the MVP methodology so that you develop a product your customers really need
In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is. We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is. This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success. While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution. In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is. We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is. This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success. While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution.
Course overview - 7
Section 1: Define Your Product or Service
Section 2: Create Your MVP
Sample MVPs
Entrepreneurial Personality Types
MVP Guidelines
How to Evaluate Your MVP
Section 3: Defending Your Strategy