In this course participants will learn how to create an effective social media strategy that will generate sales and leads. You will learn how social media can contribute to the overall internet marketing strategy and how to turn followers into buying customers.
By the end of the course participants will be able:
• To know why social media marketing is important for every business.
• To understand some of the basic terminology of social media
• To apply the process that will turn followers into buyers
• To identify their target audience
• To create posts that you audience love to watch
• To build online relationships with your followers
• To use social media to build your email list.
• To increase your sales with the use of social media
• To evaluate your social media advertising campaigns and place emphasis on those with higher return on investment.
Meet your instructor
Adonis Anastasiou as a self-made entrepreneur started in 1999 from zero, actually with a negative bank balance and no other support, and he manage to climb to the top of the business training sector.
He has graduated from California State University of Los Angeles and got his degree in Administrative Management and Economics. He continued his studies in Strategic Management at Henley Management School. Returning back from the United States it was a struggle but his love for marketing and sales help him to establish himself as a business consultant and to become certified business trainer. After some years of hard work and determination he founded Adonis Business Academy which is accredited by the Human Resources Authority of Cyprus. Today is considered to be one of the leading business academies in Cyprus. The academy has organized the most number of business seminars in Cyprus for four consecutive years 2013, 2014, 2015, 2016. From 2016 the academy offers the “Sales and Marketing Diploma” which is an internationally recognized diploma. Also in 2010 Adonis starts a co-operation with Google and he becomes the first Certified Google Advertising Professional in Cyprus and the academy is currently an active Google Partner.
Beyond teaching in the Academy he worked as lecturer at University of Central Lancashier and is currently a lecturer at Cyprus College for the Social Media and Internet Marketing Professional Diploma. He has been invited as a guest speaker at various Universities such as the University of Cyprus, University of East London, University of Neapolis, University of Nicosia.
He is an effective business trainer, coach, author and motivational speaker with an amazing record of assisting client companies to grow their sales and size even in turbulent times. His expertise and passion for marketing and sales, makes him the ideal Sales Trainer for any company that strives for growth in a highly competitive environment. He is one of the founding members of the Cyprus Mentoring and Coaching Association EMCC.
Among his clients are Caterpillar, Hellenic Bank, KPMG, Volvo, Hyunday, Pancyprian Insurance, Cosmos Insurance, CTC Automotives, Tseriotis Group, AlphaMega Hypermarkets, Electroline, Cyprus Electricity Authority, Debenhams Cyprus, and many more.