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By Ken Burke, Entrepreneur

Create a Winning Selling Strategy That Grows Your Business

Language: English
All Levels

Course description

Learn to develop a winning selling strategy using proven techniques that crush the competition every single time.

Learning Objectives: 1. How can I determine the best sales channel for my business? 2. Which are better, direct or indirect sales? 3. How does my company’s eventual scale affect which selling strategies to use? 4. Techniques for understanding exactly what selling models your competitors are using. 5. How can I determine the best sales channel for my business? 6. The advantages and disadvantages of direct and indirect channels

These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast. We also cover how to more effectively sell in this multichannel world we live in.  You must sell where your customer expects to find you, otherwise, they will go somewhere else.

Related Skills

Course overview - 25

  • Section 1: Intro

  • Section 2: Selling Strategies Explained

  • Selling Models of Well Known Companies

  • Why Selling Strategy Matters

  • Choosing Your Sales Model

  • Do a Feasibility Check`

  • What Investors care about

  • Keys to Success

  • Additional Selling Strategies

  • Section 3: Determine Your Selling Model(s)

  • Selling Model #1 - Online

  • Selling Model #2 - Retail

  • Selling Model #3 - Inside/Outside Sales

  • Selling Model #4 - Distributors

  • Selling Model #5 - Resellers

  • Selling Model #6 - Partners or System Integrator

  • Selling Model #7 - Independent Rep / Manufacturer Rep

  • Selling Model #8 - OEM / White Label

  • Section 4: The Selling Strategy Framework

  • Step 1 - Determine Your Selling Model

  • Step 2 - Analyzing Your Competition

  • Step 3 - Examine the Costs

  • Step 4 - Internal Consistency

  • Step 5 - Creating Your Selling Strategy

  • Section 5: Workshop

Learners who have already enrolled in this course

Meet your instructor

Ken Burke
Ken BurkeEntrepreneur
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken recently published his book called, “Propser: 5 Steps to Thriving in Business and Life”. Ken also has a podcast called, “Optimize Your Entrepreneur Brain”, which is available on Apple Podcasts or wherever you listen to your podcasts. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.