By Ken Burke, Entrepreneur
Create a Winning Selling Strategy That Grows Your Business
Course description
Learn to develop a winning selling strategy using proven techniques that crush the competition every single time.
Learning Objectives: 1. How can I determine the best sales channel for my business? 2. Which are better, direct or indirect sales? 3. How does my company’s eventual scale affect which selling strategies to use? 4. Techniques for understanding exactly what selling models your competitors are using. 5. How can I determine the best sales channel for my business? 6. The advantages and disadvantages of direct and indirect channels
These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast. We also cover how to more effectively sell in this multichannel world we live in. You must sell where your customer expects to find you, otherwise, they will go somewhere else.
Related Skills
Course overview - 25
Section 1: Intro
Section 2: Selling Strategies Explained
Selling Models of Well Known Companies
Why Selling Strategy Matters
Choosing Your Sales Model
Do a Feasibility Check`
What Investors care about
Keys to Success
Additional Selling Strategies
Section 3: Determine Your Selling Model(s)
Selling Model #1 - Online
Selling Model #2 - Retail
Selling Model #3 - Inside/Outside Sales
Selling Model #4 - Distributors
Selling Model #5 - Resellers
Selling Model #6 - Partners or System Integrator
Selling Model #7 - Independent Rep / Manufacturer Rep
Selling Model #8 - OEM / White Label
Section 4: The Selling Strategy Framework
Step 1 - Determine Your Selling Model
Step 2 - Analyzing Your Competition
Step 3 - Examine the Costs
Step 4 - Internal Consistency
Step 5 - Creating Your Selling Strategy
Section 5: Workshop