By Brian Bozarth, Chief Marketing Officer
2020 Complete Marketing Masterclass #6 | Multi-Channel Leads
Session 6: Comprehend & develop your own multi-channel lead acquisition & nurturing programs! Advanced digital marketing
Our live Marketing Leadership Workshop is now available online!
Too many people know WHAT to do in marketing but they don't know WHY they are doing it!
Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.
That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.
Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!
Three reasons to TAKE THIS COURSE right now!
1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).
2. You can ask me questions and see me respond to every single one of them thoughtfully!
3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.
There are plenty of people who can teach you shortcuts and fast tactics.
This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want.
★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio Agacevic
The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.
In Session 6 we will focus on Multi-Channel Lead Acquisition
In today's world of the fully integrated consumers, it is more important than ever to understand the priority and role of every channel and device in your marketing toolkit.
Which is why, in this Session, you will learn how your business can design and optimize lead acquisition campaigns through the major channels including social, search, and email.
The purpose of this lesson is for you to comprehend and develop multi-channel lead acquisition and lead nurturing programs based on what you have already developed with Your Models in Session 1, The Belief Framework in Session 2, and the Content that fills out the Belief Framework in Session 5.
This Session is the culmination of all prior Sessions. So I look forward to pulling together all that we have learned in the previous lessons so that you complete this course with the necessary skills and knowledge to be an effective leader in today’s business world.
What are the requirements?
No experience or audience required.
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
Why take this Course?
Become a Leader - Learn how to think & act like a strategic marketing leader.
Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.
“Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”
What am I going to get from this course?
Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.
Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.
Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.
What is the Target Audience?
Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.
Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.
Go from Beginner to Advanced
No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.
All the strategies, tips and tools recommended are either included, free or very cost-effective.
Course overview - 44
Introduction to the Course
SESSION 6 HOMEWORK LINK
Introduction to Multi-Channel Lead Acquisition
Primary Success Metrics
Syncing Your Accounts
Tracking & UTM Codes
HOMEWORK: UTM CODES
HOMEWORK: DASHBOARD & REPORTS
ALL CHANNELS ARE PART OF THE JOURNEY
INTEGRATED MARKETING COMMUNICATIONS (IMC)
IMC Examples & Marketing Mix
BRANDED STYLE GUIDE
Manual of Styles
Example Style Guides
Lead Nurturing Campaigns
Different Types of Lead Nurturing Emails
Other Social Networks
CHANNEL: SEARCH MARKETING
#1: Be Found at Every Stage
#2: Drive Dual Strategies
#3: Boost Conversions
#4: Dominate the SERPs
Integrate, Don't Separate
Why Remarketing Works
Different Types of Remarketing
End of Session
Learners who have already enrolled in this course
Meet your instructor
Course by this author
- Brian Bozarth2021 Complete Marketing Masterclass #1 | Your Model2h 5m of content
- Brian BozarthComplete 2021 Marketing MASTERCLASS for Startups and Leaders18h 35m of content
- Brian Bozarth2020 Complete Marketing Masterclass #5 | Content Strategy2h 40m of content