2020 Complete Marketing Masterclass #3 | CRO

By Brian Bozarth, Chief Marketing Officer

Language: English [CC: English]

This course is for you

Session 3: Conversion Rate Optimization on all your digital marketing channels.


Our live Marketing Leadership Workshop is now available online!


Too many people know WHAT to do in marketing but they don't know WHY they are doing it!


Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.


That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.


Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!


Three reasons to TAKE THIS COURSE right now!

1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

2. You can ask me questions and see me respond to every single one of them thoughtfully!

3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.


There are plenty of people who can teach you shortcuts and fast tactics.

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want.


★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.


In Session 3 we will focus on Conversion Rate Optimization (CRO)

CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics-driven, smart marketing.

In this session, you will learn how the best companies design and optimize sites that convert. The goal is to remove the fog of mystery around CRO by introducing you to a common-sense, data-informed, well-proven strategy for optimizing your conversion rate.

At the conclusion of this session, you will have developed your own conversion rate optimization plan based upon each of your primary user touchpoints.


What are the requirements?

No experience or audience required.

Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).


Why take this Course?

Become a Leader - Learn how to think & act like a strategic marketing leader.

Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.

“Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”


What am I going to get from this course?

Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

Hands-on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.


Who is the Target Audience?

Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.

Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.


Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost-effective.

Course overview - 28

  • Welcome to Session 3


  • Introduction to CRO

  • Defining Conversion

  • Building Your Conversion Plan


  • 3 Primary Methods of Data Analysis

  • Data Tools and Tags


  • Important KPIs

  • Funnel Pages




  • Funnel Touchpoints


  • Hypothesize

  • Prioritize



  • Mobile Design

  • Buzzword Compliance

  • User Experience

  • Consumer Focus

  • What's Missing?



  • Key CRO Takeaways

Meet your instructor

Brian Brian
Brian BozarthChief Marketing Officer
Strategic marketing leader with 20+ years of global leadership roles, responsibilities and achievements. A unique variety of entrepreneurial experience in business development, digital, marketing, UX design, technology, SEO, CRO, project management, and customer service in profit and nonprofit sectors. Proven leader in global team management, cultural proficiency and recruiting, hiring and retaining key team members. Key areas of experience:  • Global entrepreneurship and cultural proficiency  • SEO, UX, & user engagement research & analysis  • Digital marketing strategy for multiple devices  • Translate analytical research into actionable tasks  • Cross-departmental collaboration & process development  • Community software design and development  • End-to-end process creation and management  • Recruiting, hiring and retaining key team members  • Full funnel marketing strategies  • Comprehensive user behavior, UX, and usability heuristics and testing  • Solid background in partner/vendor management  • Content management systems, themes, and plugins  • Excellent customer management  • Public speaking and teaching  • Demonstrated entrepreneurial and leadership skills  • Management of local and extended teams