2021 Complete Marketing Masterclass #1 | Your Model
By Brian Bozarth, Chief Marketing Officer
This course is for you
Our live Marketing Leadership Workshop is now available online!
Too many people know WHAT to do in marketing but they don't know WHY they are doing it!
Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.
That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.
Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!
Three reasons to TAKE THIS COURSE right now!
1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).
2. You can ask me questions and see me respond to every single one of them thoughtfully!
3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.
There are plenty of people who can teach you shortcuts and fast tactics.
This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want.
★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio Agacevic
The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.
In Session 1 we will focus on Building Your Model.
As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier.
To do this well, every brand should have a model for how they track consumers from anonymous visitor all the way to loyal customer and promoter. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model you will simply be guessing at which marketing tasks will be the most effective.
The benefit of having multiple models of historical numbers is that you are then able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.
What are the requirements?
No experience or audience required.
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
Why take this Course?
Become a Leader - Learn how to think & act like a strategic marketing leader.
Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.
“Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”
What am I going to get from this course?
Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.
Hands-on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.
Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.
Who is the Target Audience?
Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.
Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.
Go from Beginner to Advanced
No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.
All the strategies, tips and tools recommended are either included, free or very cost-effective.
Course overview - 22
Introduction to the Course
SESSION 1 HOMEWORK LINK
Introduction to Building Your Model
Role of Marketing
Importance of Modern Marketing
Framework for Building Your Marketing Model
Step 1: Know Your Numbers
HOMEWORK: KNOW YOUR NUMBERS
Step 2: How to Measure the Right Numbers
The Art of Experience Mapping
The Buying Process
HOMEWORK: BUYER JOURNEY QUESTIONS
Step 3: Conversion Rates
Do You Know Your Industry Averages?
Step 4: Building Your Model
Knowing the Value of a Lead
HOMEWORK: BUILD YOUR MODEL
Step 5: Building Your Scenarios
HOMEWORK: BUILD YOUR FUNNEL
Practical Campaign Models
End of Session